(PRWEB UK) 10 February 2013
International children’s services provider, Core Assets has unveiled a new brand identity and name change that will bring together its fostering, children’s services, consultancy and resourcing businesses. The major rebrand exercise will help strengthen the company’s position within the changing social care market and promote a sense of unity across the organisation.
The rebrand roll-out unites the Group’s individual companies including Foster Care Associates, Core Children’s Services and Outcomes UK. This latest move will see the withdrawal of the current brands from the market, as they assume the Core Assets name.
“The intention of the rebrand is to create a stronger single identity that not only embraces the full spectrum of services we provide but also communicates a simpler and more transparent corporate structure and unified approach,” said Jim Cockburn, executive chairman at Core Assets.
“By employing the Core Assets name across all services, we can better describe the nature of what we do and the services that are available under one umbrella, delivering the most integrated offer to drive efficiency, consistency and value to customers.
“Drawing on shared expertise and experience across the Group, we shall continue to provide the same excellent services with no changes in operational procedures or management structures.”
The rebrand will see all of the Group’s companies unite on one website, http://www.coreassets.com, which will become a comprehensive resource for children’s services. It will bring information on fostering, family support and social care operations under one roof, providing users with easy access to a wealth of information on social care services.
With an annual turnover of £162m, Core Assets works with 90% of local authorities and health trusts, delivering a range of services from foster care and adoption support, educational provision, therapeutic intervention, short breaks and disability services, as well as children’s domiciliary care and contact services, through to consultancy, resourcing and social care recruitment.
The founder-owned Core Assets Group was established 19 years ago by social worker, Jim Cockburn and foster carer, Jan Rees. The Group aims ‘to make a positive and lasting difference to vulnerable children and families’ around the world.