In 2014, half of Google’s searches will be on mobile devices.
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Toronto, ON (PRWEB) February 10, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, recently announced that in response to the recent upgrade to Google’s advertising program, it will now be offering “Google AdWords” for mobile services along with its regular advertising services.
Google recently announced an upgrade to AdWords, its flagship advertising product, called “Enhanced Campaigns.” The upgrade allows advertisers to more easily and efficiently target customers with ads based on location, device type, and time of day, from a single campaign. (Source: “Enhancing AdWords for a constantly connected world,” Google blog post, February 6, 2013.)
According to Numero Uno Web Solutions, the new features address a number of major challenges that small businesses and startups had with the original AdWords. In the past, AdWords was designed with the desktop in mind; not mobility platforms. Building a successful mobile marketing campaign meant businesses had to create multiple campaigns if they wanted to target different cities and devices effectively. The increased complexity meant businesses with tight marketing budgets were unable to compete on a level playing field.
Now, with Google AdWords Enhanced Campaigns, Numero Uno Web Solutions points out that brands can manage both their mobile and desktop advertising from the same campaign. They can also decide what percentage of their advertising campaign they want to allocate to potential clients on mobile platforms or desktop.
“In 2014, half of Google’s searches will be on mobile devices. The new Google AdWords update is a real boon for small- and medium-sized businesses and simplifies how advertisers manage and track mobile advertising campaigns,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “Because brands can design and modify their advertising campaigns more easily, they’ll realize a greater ROI from mobile searches.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).