One way small- and medium-sized businesses can keep visitors engaged is with personalized video, either linked to the site or through YouTube.
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Toronto, Ontario (PRWEB) February 11, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, recently announced the introduction of its new online marketing services supporting video search engine optimization (SEO) for “WordPress” users.
With billions of people using the Internet every day, it’s essential that small- and medium-sized businesses create unique, compelling, and engaging sites if they want to stand out on search engine page results (SERPs). It’s one thing to rank highly on SERPs; it’s another to get noticed, the Numero Uno Web Solutions experts note.
“While different SEO techniques can help a link stand out on a SERP, adding video makes a link more eye-catching and enhances click-through rates. After all, how customers discover information can be just as important as what the information is,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions.
As the SEO experts explain, videos have three distinct SEO characteristics. “Rich snippets” can help improve click-through rates; a presence on social video platforms, like YouTube, can improve brand awareness; and videos can also be used to increase the number of social shares and quality links back to the brand’s site.
“Rich snippets” is a tool that summarizes additional content that appears in search results. The additional information, in this case, a video, makes links more prominent in SERPs and also makes it easier for users to understand what the page is about.
“One way small- and medium-sized businesses can keep visitors engaged is with personalized video, either linked to the site or through YouTube. Why? Google is the world’s most important search engine, and Google owns YouTube. With that in mind, Google isn’t going to ignore the growing prominence video has on the online community,” Reuter adds.
Finally, video thumbnails encourage click-throughs and increase traffic to web sites, say the experts. From a search engine’s perspective, backlinks gauge a site’s popularity. When search engine algorithms, like Google, find a site with lots of backlinks, it concludes that the site provides quality information and should be rewarded with a high ranking.
“Video should not be thought of as a means to an end; rather, it’s a part of the creative process. WordPress video SEO is about building a content-driven mixed-media page—not just a webpage with a video attached to it,” Reuter concludes.
Regardless of budget, Numero Uno Web Solutions can help design a video SEO WordPress campaign that seamlessly mixes keyword-rich, relevant content with complementary video to help attract and inform potential clients, while increasing click-through rates on SERPs.
To learn more about Numero Uno Web Solutions visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).