Social media sites were originally designed for people to simply connect with old friends. With more than one billion users on Facebook.
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Toronto, Ontario (PRWEB) February 13, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, recently announced its list of the top ways to avoid the most common social media marketing mistakes to ensure a successful social media marketing campaign.
“Social media sites were originally designed for people to simply connect with old friends. With more than one billion users on Facebook, 800 million on YouTube, 500 million people on Twitter, 200 million on LinkedIn, and more than 25 million on Pinterest, social media has, in less than one decade, evolved into one of the most profoundly influential marketing tools. And it has brought the world closer together and opened the door to a global customer base,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions.
Because social is a powerful networking tool, the experts at Numero Uno Web Solutions say that it’s important that small- and medium-sized business owners know how to navigate the social media universe. Using free social media channels as a marketing strategy can be rewarding—but it can also damage a brand if it isn’t used in the right way. If small- and medium-sized businesses want their business to attract, develop, and maintain qualified followers, the experts say to avoid the following common mistakes.
The Numero Uno Web Solutions experts note that while content is the most important aspect of social media, its imperative that businesses understand their audience and consider “who” the content is for. What the brand thinks is important may be different than what the audience is looking for. Followers of social media sites expect information to be useful and relevant to the brand’s niche. Extraneous information can turn followers off and send them to a competitor’s site. Make the information unforgettable and visitors will remember a particular site and brand.
“Social media is a marketing tool and should be viewed through the same lens. Like other marketing initiatives, the idea behind social media is to generate sales. Social media is a great way to increase an audience and potential customers. That said, if a social media marketing campaign fails to generate sales, then it doesn’t really matter how many Facebook ‘likes’ you get,” Wu adds.
Social media sites are an avenue to communicate with current and potential customers. Because social media sites are customer-centric, it is important to keep the professional activities on social networking sites separate from personal accounts. Keep followers updated on business projects and share work-related pictures. Do not, however, share anything that is not related to the business or brand.
Wu concludes, “Successful online businesses are developed and nurtured with an audience in mind. Numero Uno Web Solutions understands the impact social media can have on developing a brand. We also know that if a business wants to stand out and thrive in a competitive environment, it needs to develop a profitable strategic marketing plan that avoids unforeseen pitfalls.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).