(PRWEB) February 12, 2013
The UK design studio Think Cloud have been commissioned by the online pub guide Pub Rooms in association with Pub Network to design a report on the decline of the British pub trade during the last 20 years.
Publicans will be invited to provide their views on the pub trade and reasons attributed to the decline. This is a challenging report to design as many views have already been voiced about the steady decline of pubs. Consistent views hold the British Governement and UK supermarkets to account. This newly commissioned report will provide an opportunity to discover other reasons behind the decline. There is also a focus on the fact that many pubs have remained open and have thrived in recent years.
Think Cloud Studio have recently been awarded two contracts within the British pub trade to redesign pub websites and produce concepts for marketing campaigns. It made perfect sense to ask Think Cloud Studio to design and produce our report said Pub Rooms marketing director Peter Jones. With their knowledge of the pub trade, expert marketing for pubs and design eye for targeting the right consumer groups.
Pub Rooms celebrated 10 years of providing online reviews as an internet pub guide in 2012 so for 2013 the decision was made to design a printed report on some of our findings over the last 10 years. It's also a great way to bring peoples attention to the British pub and for reasons to use the local.
Pub owners and pub marketing managers are invited to contribute to the report project and are asked to contact Pub Rooms in the first instance. Think Cloud Studio will follow up pub enquiries and start arranging interviews.
The mission for everyone who has an interest in maintaining part of the UK's national heritage is to understand how the decline can be reversed. Too many people over the last 20 years have contributed comments about the decline of the British pub but not many people stand forward and offer suggestions to keep pubs open.