Online seed and garden orders are incredibly strong from February through March - Leslie Linevsky, co-founder Catalogs.com
Fort Lauderdale, Florida (PRWEB) February 13, 2013
February marks the beginning of the spring gardening season for the retail market, and several companies featured in Catalogs.com's gardening department report their Spring 2013 gardening sales trends.
"Spring gardening trends observed by our gardening catalog companies and e-retailers reflect a growing movement back to heirloom plants that are full of flavor and have health benefits," states Catalogs.com co-founder Leslie Linevsky.
According to Wayne Gale, president of Stokes Seeds, "Unique vegetables are trending this spring as consumers continue to re-discover old-fashioned options like kale, particularly on the East Coast." Additional trending seeds include those of "determinant vegetables" according to Gale. Determinant vegetables are those that grow as bushes instead of vines, which require more room and must be staked. "Since many people have less outdoor space, patio and container gardening are consistently growing in popularity. Everbearing strawberries are a hot seller this spring. The new varieties produce larger berries, can be grown from seed, and take up less space than other types of strawberry plants,” concludes Gale.
Chris Surabian, president of SeedsNow.com, asserts that people are embracing gardening "because they are more concerned than ever about avoiding commercially available, genetically modified foods." Surabian also reports that there is a demand for vegetables that are easy and fast to grow, like spinach, lettuce, squash and tomatoes. “Sales of heirloom varieties of tomatoes, especially, are huge this year." Surabian points out that budget continues to be a factor in gardening purchase trends. “Shoppers are not only looking for quality seed, but a lot of seed for their money. As a result, our seed samplers, at 99 cents, are hot sellers."
Annie’s Heirloom Seeds owner, Scott Slezak, has also seen tremendous interest in heirloom seeds from their catalog this year, noting that gardening consumers are following the trend of looking for nutritious whole foods that taste good. “People are tired of going to the grocery store and buying tomatoes that taste like nothing. Consumers are losing trust in the big agro-businesses," emphasizes Slezak. "They want something that tastes good and is healthy."
In addition to wholesome home-grown produce, Slezak sees a developing trend in the purchase of medicinal herbs. "We introduced a line of medicinal herbs which sold phenomenally well, much better than we expected. It demonstrates a continuing trend of people gardening for health reasons.”
Paul Ambrose, general manager of catalog company Jackson & Perkins, reports that consumers are gravitating towards patio container/annual plant combinations. "Brand new assortments of annual plants and combination assortments take the guess work out of patio container growing," explains Ambrose. "These exclusive assortment packs include the necessary amount of plants and the precise floral recipe to create stunning patio container displays."
Catalogs.com is currently highlighting the top 25 gardening catalog and e-retailer companies in its Garden & Yard department.
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