Chico, CA (PRWEB) February 20, 2013
Social Media 180 the leader in social media application development, created a unique social app for the promotion of Smart Shelters Inc. Using the new application on their Facebook page, Smart Shelters Inc. brought in $750,000 in additional revenue for the month of January, 2013 compared to January, 2012. The strategy of this campaign was to create a long tail Facebook promotion staged over 12 months. Each month Smart Shelters Inc. would give away an in-ground storm shelter for residents located in Oklahoma.
Social Media 180 was tasked with increasing engagement, page likes, and social shares on Smart Shelter’s Facebook page while simultaneously increasing sales. "Our initial thoughts were to build a contest that rewarded fans by giving away a single storm shelter. After strategizing with Social Media 180, we determined the best course of action was to give away 12 storm shelters over 12 months to ensure return traffic to the application, build brand exposure, and increase email signups. "The resulting ROI and exposure from this campaign has cemented us as the leader in our industry. We are rapidly growing to stay up with demand. We are ecstatic with the results thus far!” said Robin, Head of Marketing at Smart Shelters Inc.
The campaign has also seen a tremendous growth in new likes to the Smart Shelter's Facebook page, email signups and shares. The page started with only 800 fans and has grown to over 5,950 in just 5 months. Additionally, the campaign has received 8,551 email submissions for a chance to win, 24,831 clicks to the application and over 4,500 shares on Facebook. Smart Shelters also combined the promotion with monthly ad buys in the form of promoted posts and a two week partnership with a few local companies to spread the word.
"The traffic to the application and our website has been truly amazing. Our interaction with our fans has never been higher. During our promotion last month, we had to bring over people from our 2nd location just to help with the phones. On the last day of the promotion, we broke our record for the most shelters sold in one day." said Robin, Head of Marketing at Smart Shelters Inc.
Over the past few years, Social Media 180 has established itself as the leader in custom social media application development, promotions, and strategy to convert contest entries into ROI. The metrics of these campaigns speak for themselves.
To learn more about how we can make your next campaign a viral success, visit http://www.SocialMedia180.com or email us at info(at)socialmedia180(dot)com
About Social Media 180
Social Media 180 develops custom applications, games, promotions, voting applications, photo contests and videos contests that can be used to capture any social media audience. All of our custom applications are optimized for mobile, render within the Facebook mobile app and contain embed codes for additional web publishing.