New York, NY (PRWEB) February 15, 2013
Thinkso Creative, a design and marketing firm located in midtown Manhattan, is undertaking its second “extreme branding” challenge for charity. Give a Brand! is Thinkso’s annual one-day design sprint in which the firm rebrands a small nonprofit completely free of charge. Interested charities and grassroots-type nonprofits are encouraged to apply during the call-for-entries period, which ends on March 31, 2013. Applications and more information about the project are available at http://www.thinkso.com/giveabrand.
Last year’s winner was Orphans Rising (http://www.orphansrising.org), a nonprofit devoted to supporting and empowering orphans, ultimately helping them build sustainable lives. Orphans Rising received a refreshed website with online-donation capabilities, print and digital marketing materials, and branded T-shirts. As a result of Thinkso’s rebranding efforts, the nonprofit’s average monthly donations tripled almost immediately.
“The success of last year’s project made us realize that Give a Brand! is something we want to do annually. The Orphans Rising project clearly demonstrates the tangible impact of good branding and marketing materials,” said Thinkso partner Elizabeth Amorose.
Thinkso is currently taking applications from small, established 501(c) organizations in need of branding help. After evaluating the applications, the firm will select three semifinalists. Semifinalists will then compete in a two-month online poll, ending July 4, 2013. The semifinalist that receives the most votes will win the free makeover.
The design sprint day will take place August 9, 2013, at Thinkso’s New York studio. Activities on that day will be broadcast live via webcam, allowing anyone to tune in to see the rebrand in action. Exclusive coverage will be available to press representatives who attend.
Visit http://www.thinkso.com/giveabrand to apply, become a sponsor, or view a video of last year’s design sprint. Please direct all media inquiries to giveabrand(at)thinkso(dot)com.
About Thinkso Creative
Thinkso Creative (thinkso.com) is a design and branding agency owned by Elizabeth Amorose and Brett Traylor. The agency creates compelling brand identities, websites, marketing materials, and advertising campaigns. They work with clients across many sectors–from financial services to consumer goods–and have earned recognition from a broad range of industry experts such as REBRAND, American Express OPEN Forum, PRINT Magazine, PRNews Platinum PR Awards, Black Book AR100, LACP Vision Awards, Graphic Design USA, and more.