In an effort to drive traffic and get sites to rank higher on search engine results pages (SERPs)
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Toronto, Ontario (PRWEB) February 15, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its expert tips for search engine optimization (SEO) in light of Google’s numerous “Penguin” updates.
Over the last few years, Google has made a number of significant updates to its search engine algorithms, known as “Panda” and Penguin, in an effort to promote high-quality sites. Panda focuses on content, penalizing low-quality, duplicate content. In contrast, Penguin targets overly optimized anchor text and links it considers to be spam.
Many web sites saw their search engine rankings drop dramatically after the first Penguin update was initiated in April 2012. Since the first update, a full 94% of web sites have yet to fully recover. Because Google’s Penguin updates punish spam strategies, it’s imperative that small- and medium-sized businesses look for online marketing experts that can design SEO campaigns that focus on natural, high-quality SEO link-building strategies. (Source: “94% Of Google Penguin Victims Did Not Fully Recover,” Search Engine Round Table web site, January 2, 2013.)
“In an effort to drive traffic and get sites to rank higher on search engine results pages (SERPs), small- and medium-sized businesses are actually using harmful SEO tactics that are hampering their efforts,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions.
According to the experts at Numero Uno Web Solutions, in order to take full advantage of Google Penguin, increase online exposure, and get sites to rank higher on SERPs, small- and medium-sized businesses should consider the following tips:
- Choose relevant keywords that address both the brand and targeted demographics. To fully optimize SEO campaigns, web sites need to create fresh, compelling, targeted content (images, audio, and video) that both the audience and Google find engaging.
- The Penguin update gauge’s a site’s popularity, based in part by the number of quality links it has. As a result, Google Penguin puts an emphasis on original, high-quality, targeted content that links back and to quality sites, rewarding it with a higher ranking. At the same time, Google Penguin punishes sites that use links from low-quality networks as spam.
- Optimize, maintain, and link social media profiles on Facebook, LinkedIn, Twitter, Pinterest and YouTube back to the original web site. Google Penguin detects when companies and brands are mentioned on other web sites and rewards sites because of their social media presence and links.
“Google is the world’s most important search engine, and since Google owns YouTube, it isn’t going to ignore the growing prominence video has on the online community,” adds Reuter. “That’s why it’s important to ensure your social media marketing efforts are seamlessly integrated into the brand’s web site and SEO strategy.”
To learn more about Numero Uno Web Solutions and how the company can help small- and medium-sized businesses design a marketing campaign that accommodates Google Penguin, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).