Springfield, VA (PRWEB) February 26, 2013
Marketing data solutions provider, Relevate®, announced today that Peg Kuman will present a session at the International Association of Privacy Professionals Global Privacy Summit to be held March 6-8, 2013 at Washington’s Marriott Wardley Park. Kuman will co-present with Rachel Nyswander Thomas, CIPP/US, vice president government affairs at the Direct Marketing Association.
According to Kuman, “Data governance” is a big buzz phrase these days, but what does it really mean? Learn how thought leaders successfully navigate a sea of changing technology, innovative data use and complex regulations to create data governance game plans that integrate privacy, data security and marketing functions. The takeaways are the tools needed to steer your organization toward sustainable compliance in an increasingly data-driven world.
Kuman is a recognized thought leader in marketing data use, governance and compliance. In addition to presentations at conferences such as IAPP, she is the lead instructor for the Direct Marketing Association’s three-day course, The Institute for Marketing Data Governance and Certification, which debuted in New York and Chicago, and will be in major cities nationwide through 2013. The course covers topics indispensible for anyone handling or accessing customer data in any organization, including best practices with regards to data and information security, including physical security, virtual security, monitoring, implementing business rules that insure privacy, and compliance including notice and customer choice.
Relevate, with its headquarters in Springfield, Virginia, is a data insight and management company that combines the power of analytics and quality data assets to deliver a comprehensive range of marketing intelligence and digitally driven marketing solutions. Over 1,500 companies work with Relevate to improve their ROI and build leading-edge marketing solutions. For more information, call (800) 523-7346, or visit http://www.relevategroup.com.