International Institute for Analytics (IIA) Continues Growth with a 25% Increase in Research Clients

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Closes funding, opens Boston office and makes key management hire in response to growing demand for analytics research that supports strategic business decisions across organizations and industries

International Institute for Analytics

No other market research firm has the depth of knowledge about how analytics can maximize the value of enterprise data.

The International Institute for Analytics (IIA), a technology and market research firm focused exclusively on the business analytics industry, today announced continued growth in membership and expanded research offerings. This includes 20% growth in revenue and a 25% increase in research clients from 2011 to 2012. IIA is responding to the rising demand from enterprises for research assistance to support the expanded adoption of analytics as a critical business differentiator. Committed to meeting this demand, IIA increased staff, opened an office in Boston, Mass., and recently closed a round of funding.

“Each day organizations capture exponentially larger amounts of data and face the challenge of how to best utilize it. With analytics, organizations can dive into the data to discover patterns and build their knowledge of customer behavior to devise meaningful strategies for competitive differentiation,” said Jack Phillips, CEO, IIA “No other market research firm has the depth of knowledge about how analytics can maximize the value of enterprise data. With our expertise in enterprise analytics programs, we help organizations apply the understanding of ‘how, when, where, and why’ events occur to shape strategic business decisions.”

Membership Growth and Strategic Partnerships Attract Funding
While analytics is a compelling business differentiator, few organizations are confident in their ability to successfully build, fund, and prioritize a dedicated analytics program. As the only paid research firm devoted exclusively to the study of analytics, IIA’s unique approach ensures objectivity in meeting the needs of practitioner organizations through peer-based and faculty-sourced insights delivered through phone briefings, online resources, and live events. The firm’s proven methodology respects the unique spirit of collaboration among participants, research faculty, and the IIA team.

In 2012, IIA added 21 new accounts including the Cleveland Clinic, Neiman Marcus, University of Pittsburgh Medical Center, and Starbucks and renewed membership from CVS, Partners Healthcare, S Group, Lojas Americanas, and HealthEast Care System.

According to Phillips, “The Health Care and Retail industries are seeking a greater understanding of the value of analytics as evidenced by the growth in membership in these markets. We continue to provide insight into proven methodologies for organizations seeking to build and optimize their analytics programs. Our recent launch of the Banking Analytics Research Council is further evidence of our deep knowledge in these vertical markets.”

In addition to attracting high caliber membership and faculty, IIA published Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data. In this book, Tom Davenport and the IIA Faculty present a definitive guide to enterprise-level analytics strategy, technology, implementation, and management. It details the latest techniques and best practices in the field of analytics and offers proven strategies for profiting from big data and predictive analysis in enterprise organizations.

Building on a record of growth, IIA recently closed a $1 million fundraising round consisting of equity investments from strategic and individual investors and debt financing from KeyBank. The funding will be used to expand its research, sales, and online commerce capabilities in 2013. (See release:

June 2013 Chief Analytics Officer Summit Date Announced
In response to feedback from faculty, underwriters, and customers, IIA announced the Chief Analytics Officer Summit to be held in Chicago, IL Wednesday, June 19, 2013. This invitation- only, 1-day symposium will consist of faculty-moderated discussions and leading practice presentations across industries. The format is designed to be highly interactive to harness the power of collaboration between peers and experts in the field of analytics.

IIA Service Offerings:
The need for a deep, analytical view of market dynamics, competitive positioning, and growth opportunities continues to fuel technology spending and investments by enterprise organizations in specialized research in the area of analytics. IIA’s service offerings are extensive and have expanded to include:

  •     Enterprise Research Subscription (ERS) – This annual research service is structured to support the range from emerging to well-formed analytics teams with IIA’s guidance helping organizations decide the best approach to fund, staff, manage, evaluate, and refine their analytics programs.
  •     Analytics Research Councils (ARCs) – Exclusive to IIA, this service offers focused environments that address the impact of analytics on specific industries and functional roles. The intimate format and specificity of research content allows IIA to serve by invitation only two to four executives per enterprise. All proceedings – phone briefings, symposia, ongoing research publications, benchmarking guidance – are governed by strict adherence to IIA’s confidentiality standards.
  •     Custom Research – IIA offers a variety of custom education, research, and advisory activities. The company’s reputation as a market leader means its staff and faculty are called upon to provide strategic guidance, custom research, and unique insights as requested.
  •     Professional Membership – IIA supports independent analytics professionals with select research briefings, expert commentary, leading practice highlights, and an active connection to the analytics community.

New Office and Expanded Management Team Supports Research and Member Services
Recently IIA expanded its presence with the opening of an office in Boston’s Prudential Tower providing needed office and meeting room space on the East Coast. Corporate headquarters remain in Portland, Oregon.

Recent additions to the management team in the Portland office include Sarah Gates, who joins IIA as Vice President of Research Quality. Ms. Gates is responsible for ensuring the research agenda delivers high quality, leading-edge insights to clients and underwriters. Prior to joining IIA, Sarah worked for 20 years in a variety of financial, analytical, and operational leadership positions in business and citizen-facing organizations in the Oregon State Government.

About IIA
The International Institute for Analytics (IIA) was created to bring a common organizing language and ‘experienced-based’ research to the growing business analytics industry. Research is organized by vertical industry and organizational role. IIA’s mission is to meet the research and decision-support needs of business and analytics leaders and their teams as the focus on analytics as a competitive differentiator increases.

IIA’s offerings include annual research subscriptions for individuals and enterprises, faculty-moderated analytics research councils, executive roundtables and phone conversations, and advisory services for both analytics teams and vendor companies. To drive the organization’s insights, curriculum, and dialogues, IIA serves its clients through a unique ‘experience-based’ research methodology that uses a combination of world-class faculty and a closed community of end-users.

SAS, Accenture, Intel, Teradata, SAP & Dell supported IIA as early underwriters since inception. For more information about IIA, visit

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Sarah Moore
International Institute for Analytics
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