Claro and Celltick Partner to Launch Tela de Bloqueio Claro in Brazil

Celltick launches Minha Tela, a customized version of its Active lockscreen app with Claro Brazil, the second largest operator in Brazil

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“We expanded our relationship with Celltick as they provided us with a unique way to reach and offer greater value to our subscribers,” said Rafael Lunes, VAS Marketing Manager at Claro.

San Francisco, Calif. (PRWEB) February 19, 2013

Celltick, a global leader in mobile initiated commerce, today announced that it has launched Minha Tela, a customized version of its Active lockscreen app with Claro Brazil, the second largest operator in Brazil, for its over 60 million subscribers.

With the lockscreen mobile app, Claro will be able to offer its subscribers a unique personalization experience for their Android devices. The app enables subscribers to make Android devices easier to use by creating a highly personalized mobile phone start screen that provides fast access to their favorite and most frequently used contacts, apps, content and device functionalities.

In addition to providing a more personalized experience, Celltick has created a service for Claro that delivers free content and targeted relevant coupons and offers that deliver value to the consumer. The app includes services that are location based, context sensitive and cater to the needs of users beyond the mobile phone such as savings on everyday spends.

“We expanded our relationship with Celltick as they provided us with a unique way to reach and offer greater value to our subscribers,” said Rafael Lunes, VAS Marketing Manager at Claro. “With Claro´s Minha Tela mobile app, we are able to provide a utility to our subscribers that makes their Android phones easier and more fun to use, while being able to offer exciting value through local savings and deals that are intelligently targeted to their interests.”

“We are pleased to work with Claro to offer a solution for Android devices that addresses the needs of their subscribers. We are very proud of creating an application that has garnered a very high rating from consumers around the world in the open market and constantly strive to meet their high expectations,” said Ronen Daniel, CEO, Celltick. “Our goal is to help operators deliver high value services to their consumers in an intelligent and targeted fashion which will result in higher usage and utility for their mobile device.”

About Claro
Claro is a leading wireless carrier in Brazil, it operates nationally and currently serves more than 65 million customers.
Claro is a leader in the offering of innovative content and services, in addition to digital infrastructure and coverage with GSM and 3GMax technology for more than 3,600 cities in Brazil. The carrier has roaming agreements in 160 countries for voice services and 140 countries for data services. Claro is controlled by América Móvil, one of the three largest wireless telecommunications groups in the world.
In the corporate responsibility area, Claro maintains the Institute Claro, which aims to structure its social investment and encourage the use of new technologies in education.

About Celltick
Celltick is a global leader in mobile initiated commerce. Celltick is unique in creating and managing mass market solutions for mobile operators that closes the loop between mobile marketing and mobile commerce with patented technology and local knowledge. Celltick’s managed solutions intelligently targets hard to reach consumers in high growth markets on the home screen of their mobile devices. The company helps mobile operators to provide consumers with services that enable discovery and connectivity to valuable savings and offers, information, services and products. The company drives billions of transactions annually across more than 140 million active consumers in over 25 countries. A rapidly growing company, Celltick has offices in Europe, Asia, South America and the U.S. For more information, visit http://www.celltick.com.


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