(PRWEB) February 18, 2013
W.G. Smith & Associates has released their new book that features insights that unlock the code behind urban radio’s timeless appeal and tremendous ratings prowess. For over sixty years, urban radio has displayed an uncanny ability to reinvent itself as an American media enterprise and business model.
Although urban radio’s heightened listening activity, ratings, and audience engagement have been known for decades, far too little was previously known about what really drives this heightened or "super-active" level of radio listening.
Urban Radio - Unlocked! identifies, captures, and statistically validates causal relationships as drivers behind urban radio’s renowned ratings prowess.
Furthermore, it communicates urban radio’s prowess in new ways so that radio networks, stations, advertisers, and the advertising industry can better understand, value, sell, buy, and maximize the enduring qualities of urban radio. Urban Radio - Unlocked! is the first media research study that delves deeply into the mindset and psyche of the urban radio audience.
The research presented in this book is the culmination of a five-year research process originally constructed and published as a syndicated report under the Urban Market Report: A Tapestry of Media & Life® series. It was designed to assist in the process of thinking "outside the box" by using audience research methodologies especially adapted, but proven to capture the media use of diverse audiences.
This research helps to forge a new definition of what urban radio is today, and offers a deeper understanding of urban radio’s enormous ability to connect with local communities, national markets, and across global boundaries.
W.G. Smith & Associates, LLC