It's first about the care, then about the business
Greenwich, CT (PRWEB) February 19, 2013
Seniors Helping Seniors© of Lower Fairfield County in Connecticut, an organization serving the communities of Stamford, Greenwich, Darien, New Canaan and South Norwalk, announces a more personal and compassionate type of senior home care. Many loved ones of seniors are steering away from institutionalized care because of its expensive and impersonal nature. Remaining in one's home allows the senior to remain independent and to maintain their dignity.
The premise behind this organization is that active and healthy seniors help older seniors with services like meal preparation, medication reminders, personal care and transportation to medical practitioners.
Lyda Ruijter, owner of the Seniors Helping Seniors© franchise in Lower Fairfield County, articulates, "It's first about the care, then about the business," Lyda Ruijter said "It makes sense that we support people in their retirement and healthy seniors can empathize with what it's like to be older and needing a little help. In addition, both seniors share knowledge of the same community and have memories of the similar cultural and historical events. The care giving relationship quickly transforms into a long-lasting friendship. I investigated a lot of senior businesses and was immediately struck by this one. If you're in the senior market, why not help both ways?"