Texas [is] a market we identify as a significant growth area for our brand
Austin, Texas (PRWEB) February 19, 2013
Wok Box fresh Asian kitchen (http://www.wokbox.net) has recently come to terms to open a flagship restaurant in Austin, Texas. The site will be confirmed in the upcoming weeks.
"The Texas market is a market we identify as a significant growth area for our brand. The customer demographics, the strong economy, and the general lack of competition for our specific brand make it highly appealing for us as well as our franchise partners" explains Lawrence Eade, Director and Chief Financial Officer.
In addition to Austin in 2013, Wok Box has a store opening in Tyler, TX, a bustling community just east of Dallas, in the upcoming months. Wok Box anticipates opening 4-6 locations in Texas in 2013 with significant growth slated for 2014 where 20 locations will likely be added to the booming state.
Wok Box's Scottsdale location, which opened less than three weeks ago to much fan fare, will be joined by a second location in San Tan Village (http://www.shopsantanvillage.com/) on E. Williams Field Road in Gilbert, AZ, a community in the greater Phoenix metropolis. Wok Box anticipates this location opening in the summer of 2013.
"Our goal as a brand is to select key markets and pair them with experienced and capable franchise partners," says Eade. "Scottsdale is a prime example of how well that formula works. We are excited to add more locations to Arizona communities throughout the coming years."
Wok Box's simple but extensive menu features flavors from all over Asian, including fresh and delicious noodle dishes, curry, stir fry, and banh mi sandwiches influenced by the flavors of Thailand, Malaysia, Singapore, Korea, China, India, and Vietnam. Wok Box distinguishes itself from competitors by offering high quality ingredients, no preservatives, and a variety of gluten, vegetarian and even vegan options.
Wok Box was founded in Edmonton, Alberta in 2005 and has 57 locations in Canada. Wok Box is also open in Hillsboro, Oregon and has openings planned in 2013 Colorado, Washington, Oregon as well as further international openings in the Middle East.