Great Falls Marketing Announces New EVP of Operations

Great Falls Marketing announces that Michael Wilson has recently joined as Executive Vice President of Operations.

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“We are excited to have Michael on our team as he is an innovative and positive individual who will use strategic process to maintain quality as we continue to grow and expand.”

Auburn, Maine (PRWEB) February 20, 2013

Great Falls Marketing is pleased to announce that Michael Wilson has recently joined as Executive Vice President of Operations. Michael is coming into a newly created position as a result of significant call center growth at Great Falls in recent years.

Michael has held several key Direct Response positions throughout his career which will be beneficial as he assumes responsibility of all operations within the company. His experience includes serving in several executive management roles with marketing intensive companies such as Legacy Publishing and Factor Nutrition Labs, formerly known as Vital Basics. This experience, along with his prior opportunity of owning and managing his own company, will greatly benefit the employees and customers of Great Falls Marketing.

“I am grateful for the opportunity to work for a service oriented call center like Great Falls. Great Falls is a company that has grown due to their reputation of achieving outstanding conversion and revenue results, as well as consistently outperforming the competition. Scott MacCheyne and Michael Frautten, as owners of Great Falls, are passionate about this business and taking care of customers is priority number one. This is the kind of philosophy that drives the growth of successful companies,” says Wilson. Ron Elinkowski, EVP of Sales and Marketing stated, “We are excited to have Michael on our team as he is an innovative and positive individual who will use strategic process to maintain quality as we continue to grow and expand.”

ABOUT GREAT FALLS MARKETING:

With over 400 current employees, Great Falls Marketing has provided superior inbound direct response sales and customer service to clients for over 13 years. Great Falls answers calls for a mix of soft, trial and hard offer promotions. Above average close rates are accomplished through internal processes involving campaign set-up, rigorous training, effective sales management, solid back-end systems and accurate reporting. Contact Great Falls Marketing to better understand how your company can increase product, upsell, continuity, cross-sell and close rates using our unique pay for performance model.


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