(PRWEB UK) 20 February 2013
SweetBeam, the Dubai-based hotel technology service provider, today announced it is set to release its next generation Service Delivery Architecture (SDA) with improved proprietary digital marketing functionality. The new SDA will be put into operation in March of this year.
Using sophisticated targeting algorithms,SweetBeam delivers personalized marketing content directly into luxury hotel rooms, developed and programmed according to each individual hotel guest profile. The next generation SDA will allow SweetBeam to continue to be the most sophisticated in-room digital marketing platform for luxury hotels to promote hotel outlets and reach their revenue management goals.
SweetBeam’s GuestContext™ functionality enables tailored guest communications based on criteria such as nationality, checkout date and type of guest (families, couples, business travellers). This feature will be improved with SweetBeam’s next generation SDA by allowing multiple character-based languages to be programmed simultaneously.
New to SweetBeam’s next generation SDA is InstantUpdate™. This feature will enable messaging to be delivered based on specific events, including weather conditions and last-minute availabilities at specific hotel outlets such as restaurants or the spa.
While SweetBeam delivers timely, personalized guest communications on behalf of luxury hotel clients, the VIP ExpressNote™ functionality allows hotel staff to send urgent custom messages directly to important hotel guests. The client portal of SweetBeam’s next generation SDA will further facilitate the use of this highly targeted feature.
GroupChannel™ allows custom guest communications for all hotel guests belonging to a particular group, such as wedding parties and conference attendees. With the new SDA, GroupChannel™ will be enhanced to enable luxury hotels to display pictures of these events directly in guest rooms.
In addition to these improved functionalities, SweetBeam’s cornerstone TimeContext™ feature will continue to be a key component of the next generation SDA. TimeContext™ allows SweetBeam to deliver propositions when hotel guests are most receptive, according to specific time of day, week, month, season and year, as well as for holidays and special events.
SweetBeam's current luxury hotel clients will benefit from a seamless migration to SweetBeam's new SDA during March and April 2013, with enhanced features becoming visible over the course of the spring. New SweetBeam clients will benefit from the SDA at setup.
SweetBeam is the most effective way to promote hotel outlets, inform and influence hotel guests, and increase hotel revenue. Headquartered in Dubai, with offices in the United Kingdom and France, SweetBeam is a full-service marketing agency for the luxury hospitality industry. SweetBeam combines advanced proprietary technology with a comprehensive range of services including consulting, creative management, system operations and analytics. Offered exclusively to qualifying luxury hotels and resorts, SweetBeam is the world’s most sophisticated digital marketing platform for effective guest communication.