HOPLAND, California (PRWEB) February 20, 2013
Fetzer Vineyards announced that it has chosen San Francisco-based social brand agency, Silverfox, to lead digital and social media strategy for its Fetzer, Bonterra, Little Black Dress and Fetzer Crimson & Quartz brands.
Silverfox began working with Fetzer last July by helping to launch the Fetzer Crimson & Quartz and Bonterra brands’ social media programs.
This year, Silverfox’s responsibilities have been expanded to the Little Black Dress and Fetzer brands where they will be redesigning the Little Black Dress website and handling social duties for both brands.
“Each of Fetzer’s brands have a unique character and social media is an ideal venue to develop and strengthen the personalities of these brands”, said Matthew Day CEO of Silverfox. “We are thrilled at the opportunity to expand our partnership with Fetzer and continue to help them leverage social media as an important channel in their brand marketing efforts.”
Rodrigo Maturana, Global Brand Director for Fetzer Vineyards adds, "We couldn't be happier with Silverfox. They've helped to reshape our social media presence and therefore, enhance our brands' awareness and engagement among consumers in a way that our brands really haven't had before. They are not only helping our brands become top-of-mind with consumers, but helping us bring our brands to life in a way that is creative, modern and interesting. To us they are a vital partner for our success."