Seattle, Washington (PRWEB) February 20, 2013
Women use makeup to enhance their natural features or camouflage discolorations and wrinkles. There are lots of excellent products to address those beauty needs, but why stop with simply covering up the signs of aging when you can simultaneously address the concern? As Cosmetics Cop Paula Begoun puts it, “Why not use makeup to get younger-looking skin, too?”
Research shows that using makeup with proven anti-aging ingredients can reduce signs of sun damage, smooth fine lines, and stimulate collagen for firmer skin. The trick is knowing which ingredients to look for and not falling for over-the-top claims.
Paula Begoun and her research team compiled savvy tips on what to look for, which kinds of anti-aging makeup really deliver results, and how to get the good stuff for less.
Knowing What to Look For:
Before shopping, know this: Expensive makeup isn’t better for skin. Many inexpensive brands have developed makeup that include the antioxidants, skin-repairing, and cell-communicating ingredients that skin needs to look and act younger.
When it comes to anti-aging makeup, the most important factors are the ingredient list and how the product is packaged—not the brand name and claims. Look for fragrance-free makeup that’s formulated with a cocktail of cell-communicating ingredients and antioxidants such as niacinamide and vitamin C.
Packaging also matters: Delicate ingredients (like retinol) need stable, air-tight and opaque packaging in order to remain effective.
Avoid anti-aging makeup that comes in a jar or a compact, because any anti-aging ingredients will be compromised by air and light from the first time the container is opened.
Anti-Aging Makeup That Works:
Wrinkle fillers work to smooth skin’s surface and temporarily fill in fine lines and deeper wrinkles which help keep makeup from slipping into lines. The best ones give skin anti-aging ingredients, too. A silky, spackle-like product such as philosophy Deep Fill Fix Instant Line Filler and Long-Term Wrinkle Smoother ($34) is ideal, and the pen-style applicator is easy to use.
When it comes to anti-aging foundations, the formula and the finish are the two most important things to keep in mind. The ingredient list of an anti-aging foundation should include plenty of antioxidants, and a cocktail of other skin-beneficial ingredients such as ceramides. For a fragrance-free option, try Paula’s Choice RESIST Anti-Aging Foundation ($24.95); it blends easily and creates a smoother, more even skin tone while treating skin to antioxidants, resveratrol and anti-aging peptides.
For fine lines and wrinkles, a lightweight liquid concealer with a satin finish is best—especially if it has sunscreen. L'Oreal Paris Visible Lift Serum Age-Reversing Concealer SPF 20 ($12.95) can’t “visibly lift” skin, but the thin liquid texture provides lasting coverage of dark circles or discolorations, which automatically makes skin look younger. It’s fragrance-free, comes in a convenient pen-style applicator, and provides broad-spectrum sun protection— an essential anti-aging benefit.
Research shows that sun damage causes most signs of aging, so it’s a good idea to use powder with sunscreen for an additional measure of protection. Neutrogena Healthy Skin Pressed Powder SPF 20 ($11.99) sets foundation beautifully, making it a great addition to an everyday moisturizer with sunscreen.
The best anti-aging lip primers not only fill in fine lines on the lips to create a smoother appearance, they also help repair sun damage and stimulate collagen production for younger-looking lips over time. Mary Kay TimeWise Age-Fighting Lip Primer ($22) does all of that, is easy to apply, and works perfectly under lipstick.
For more information on anti-aging products and ingredients, visit http://www.CosmeticsCop.com
Led by best-selling author and beauty expert Paula Begoun, the Paula’s Choice Research Team evaluates and reviews hundreds of skin-care and makeup products, in books such as Don’t Go to the Cosmetics Counter Without Me as well as online at CosmeticsCop.com. Combining cosmetics industry knowledge and expertise, Paula and her team have developed the Paula’s Choice line of state-of-the-art formulations based on reliable, published skin-care research. Products include skin-care, makeup, body and hair-care products, beauty tools, and accessories. All products are fragrance-free, cruelty free, and environmentally friendly.