Making Sense Announces New VP of Business Development to Lead New East Coast Office

Cesar DOnofrio, CEO of Making Sense and an active member of the Nearshore Executive Alliance, announced today that Robert Matthews will be the new VP Business Development for IT Services at Making Sense. Robert will be heading the newest Making Sense office in Boston, Massachusetts where he will be in charge of new business development, strategic management, sales, and entrepreneurship.

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new VP of Business Development to lead new Making Sense's East Coast office

Robert Matthews

I strongly believe this form of outsourcing that refers to services delivered from an adjacent or nearby location is growing extremely fast. In recent years Latam has become an outsourcing leader in the IT industry.

SAN ANTONIO, Texas (PRWEB) February 20, 2013

Making Sense is an international IT software development firm that has been looking to establish a foothold in the Northeast United States and with the addition of Robert Matthews, CEO Cesar DOnofrio feels, will be an asset to the company making it a real success.

Cesar DOnofrio, CEO of Making Sense and active member of the Nearshore Executive Alliance, announced today that Robert Matthews is the new VP Business Development for IT Services at Making Sense.

With the incorporation of Robert, Making Sense is now expanding its business to the East Coast of the United States. Our new office will be located in Boston, Massachusetts where Robert will be in contact with new clients and carry activities such as strategic management, sales, and entrepreneurship.

“I met Robert through a mutual friend. He is a very friendly person who possesses great communication skills and easily connects to the community,” said Cesar. “I truly believe he will be a great asset to Making Sense and will successfully transmit the concept, service and culture of our company to partners and future clients. With over 15 years experience in the IT market, Rob is an expert who can easily identify the advantages of the Nearshore model in contrast to Offshoring. It is an honour to welcome him on board.”

Rob will be working with leads and getting in contact with possible clients. On the other hand he will maintain constant meetings with our direct clients and strategic alliance partners like Microsoft, that can extend the reach of Making Sense into the US.

Rob will also be leveraging his experience and knowledge of the outsourcing market to raise awareness for the benefits of the Nearshore model. The main benefits of this model are same time zone, cultural affinity and access to top tier talent. In many cases proximity allows for similar lifestyles, customs and styles of communications. Finally, it is also important to mention that this model promotes easiness in interaction between companies. Those Agile projects that demand constant communication with the outsourcing partner can easily take place due to similar working hours.

“I have many years of experience working within global sales and technology marketing,” said Robert. “I have a broad knowledge of the IT Market and I strongly believe this form of outsourcing that refers to services delivered from an adjacent or nearby location is growing extremely fast. In recent years Latam has become an outsourcing leader in the IT industry. It is a privilege assisting Making Sense with their expansion to the East Coast where I will be contacting with new clients and carrying activities such as strategic management, sales, and entrepreneurship.”

About Making Sense

Making Sense is an IT company specialized in the development and implementation of software and web applications for different companies. Making Sense has over 120 employees who work in different offices located in United States, Argentina and Mexico. The company is determined to offer the latest tendencies in the market. Making Sense’s most important products include Doppler the most used Email marketing tool in Latin America, and Lander that allows the creation of landing pages in minutes.

Since it was founded in 2006, Making Sense has dedicated its efforts to offering excellent software strategic services, as means of creating long and lasting relationships between companies and their clients.

On December 2012 Making Sense received a special mention at the Polo IT Buenos Aires end of the year event. Polo IT is a non profit Civil Association and concentrates over 160 computer engineering products and services in the city of Buenos Aires and the metropolitan area. The diploma was given to our company in recognition for its hard work fostering Argentina IT outsourcing to the U.S.

Making Sense is constantly renewing its essence, offering high quality services and maintaining its unique spirit of passion and dedication.

About Robert Matthews

Rob has over 15 years experience in global sales and technology marketing. As the leader of Consulting Services and Sales for Datamatics Global Services of Mumbai, Rob grew global sales into a multi-million dollar consulting practice. During this time, Rob expanded the number of trained data management consultants globally and engaged in over twenty projects in five countries. His direct clients and strategic partners included Consolidated Edison of New York, AIG insurance, Experian, Lloyds of London, General Motors, Nationwide Insurance, CSC, IBM, Ascential Software, Informatica and Cognos. Datamatics was ranked among the top 50 outsourcing companies by the Black Book of Outsourcing, published by Wiley and among the top 25 emerging growth companies in a survey by Fortune Magazine.

Robert received an MBA in Marketing from Nichols College and his previous professional experience includes introducing the India offshore and business process outsourcing business model to US customers. He lives in Boston, Massachusetts, with his wife and three children. He is an active volunteer and advisor to non-profit organizations located in the United States, Guatemala, and India.


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