Doral FL (PRWEB) February 21, 2013
Ruben Rives, Chief Executive Officer (CEO) of Miami, Florida-based H2Only Renewable Cleaning, Inc., has announced a new generic term now released into the public domain - “ewater” - that his company believes should be, and which they will promote as, the new industry label describing the often convoluted world of “electrolyzed water” or “energized water” and other branded water-based modalities that heretofore have been referred to by a variety of names such as “ozonated water”, “activated water”, “EC Water”, “engineered water”, and more.
“The term ‘ewater’ is simple, rolls off the tongue, and enables us to have an easier conversation about the general category and process without getting into brands or complicated names,” said Rives, whose business, H2Only Renewable Cleaning, services and supplies charter schools in FL and is expanding to other locations nationwide. “‘Renewable Cleaning™’ is another term that we believe will become mainstream as way to describe processes often involving just water, that are sustainable or renewable.”
The effort to promote the term “ewater” will be embraced on the company’s websites, and via articles and releases describing the cleaning processes that optimize and characterize ewater methods.
About H2Only Renewable Cleaning, Inc.
H2Only Renewable Cleaning specializes in educational facility cleaning using greener, renewable methods. Renewable Cleaning is the removal, inactivation and/or proper disposal of contaminants, pollutants, pathogens and harmful chemical residues to restore built or indoor environments to their original or desired condition. Water, H2O, is the archetype, basis and symbol of renewable cleaning because it is a universal resource which is benign, non-polluting, and renewable (i.e., can be naturally replenished). Renewable cleaning integrates “ewater” along with the natural laws of physics, the dynamics of matter flow and other scientific principles to optimize neutralization and removal of soils. Renewable Cleaning connects with Renewable Energy and the concept of Recycle, Reuse, and Renew because it minimizes resource waste and fosters a Cradle-to-Cradle approach. Renewable Cleaning describes a process, concept or philosophy rather than a technology, brand or product. Facilities, professional cleaners and end-consumers can embrace the concept of renewable cleaning without necessarily embracing a product, manufacturer, or brand.