Bohemia, NY (PRWEB) February 22, 2013
On February 22, social media agency fishbat, Inc. comments on a recent article published by the York Daily Record about local hospitals using social media to recruit nurses.
The article reports that hospital officials in Coaldale, Pennsylvania are beginning to feel the urgency to hire more registered nurses. According to Dr. Mary Ann Merrigan, "Some places in the United States said the nursing shortage was over but that did not occur. The nursing shortage is far from over."
The unfortunate decline in availability of registered nurses is forcing officials to make interesting changes to the recruitment process, according to the article. Coaldale hospitals are currently using Facebook and Twitter posts to attract young professionals looking for work. "In tune to traditional methods, we are reaching out by means of social media. It's the typical run of business,” says Leigh Ann Wiedlich, community relations coordinator for the Greater Hazleton Health Alliance.
“Individuals go to school but we are not capturing them to move back to this area”, says Kim Sargent, vice president at St. Luke's Miners Campus. However, social media posts may not be enough to garner the results local hospitals are looking for. Sargent claims, "If we have a hard time with recruitment, we will attach a sign-on bonus with that recruitment."
Digital marketing agency, fishbat, winner of Long Island’s Best Social Media Agency Award, believes the move is “clever” and “has the potential to be highly effective.” Clay Darrohn, CEO of fishbat, comments that “It’s an interesting approach. We haven’t really seen hospitals implementing social media as a means of recruitment yet. It's hard to fill these jobs, especially now, when the economy has taken a turn for the worse.”
Darrohn adds that as baby boomers begin to retire, it won't be long before the youth of America takes their positions. “Twitter and Facebook posts are a relevant way to reach out to potential nurses, especially to the younger generation,” says Darrohn. “Hospital patrons expect ‘good tweet-ment’ from good nurses and the hospital staff should be ‘tweeted with respect’ by the hospitals' social media campaign.”
fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.