Etsy Gift Card is a Winner in Seventh Annual Paybefore Awards

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The Etsy Gift Card, managed by StoreFinancial, Named as Winner in Seventh Annual Paybefore Awards

Paybefore has chosen the Etsy Gift Card as a winner in the Most Effective Closed-Loop or RAN Prepaid Card Program category. This card is managed and processed by StoreFinancial. Paybefore Awards, now in its seventh year, is the most prestigious recognition of excellence in the worldwide prepaid and emerging payments industry. The awards are presented annually by Paybefore, whose publications are the leading source of industry information for alternative payments executives.

“Enabling Etsy to deliver a custom payment solution for the benefit of their merchants and customers, and having them win a Paybefore Award, is a real honor for the StoreFinancial team along with our valued relationship with University National Bank,” commented, Larry Bush, StoreFinancial Vice President of Sales and Marketing. “We are all linked in the common mission to deliver innovative, customer driven payment solutions.”

The Etsy Gift Card was selected by a panel of five industry experts who served as judges for this year’s competition, which—once again—included a record number of entries from around the world.
The Etsy Gift Card is offered as a fee-free, private label gift card to be purchased and redeemed on the website,, which hosts unaffiliated retailers specializing in crafts, handmade items and vintage goods sold through an e-commerce website. StoreFinancial’s proprietary payment processing platform allows the capability to link any number of unaffiliated merchants participating in a single gift card.

“Paybefore Awards were created to honor the companies and individuals that are at the forefront of innovation as well as successful market implementation across the globe,” said Loraine DeBonis, Paybefore editor-in-chief and chair of the judging panel.

“It’s a dynamic time in electronic payments as companies like StoreFinancial, Etsy and University National Bank continue to innovate to solve payments problems,” she continued. “We are proud to recognize their contributions to advancing the prepaid and emerging payments industry.”

“As the world changes, so do the payment and money management needs of individuals, businesses and government agencies,” added Marilyn Bochicchio, Paybefore’s CEO. “Paybefore Awards recognizes the organizations that use financial services to make people’s lives better, which is why it is so exciting for us to honor those who champion innovation and excellence.”

The Etsy Gift Card will vie for Best-in-Category distinction, which will be announced during the Paybefore Awards ceremony on March 4 at the Prepaid Expo ( And for the first time in Paybefore Awards history, visitors to had a chance to vote on Best in Category. The outcome of this vote (counted as one-sixth of the total) will be combined with the five judges’ picks to determine Best-in-Category honorees.

About Etsy: Etsy is an online marketplace where shoppers can buy handmade and vintage goods directly from more than 850,000 makers and curators around the world. Shoppers on Etsy spent more than $895 million in 2012, and Etsy Gift Cards, which launched in October 2012, have created an additional $2 million in buying power. Etsy has more than 22 million members in nearly 200 countries and is headquartered in Brooklyn, New York. Visit or for more information.

About StoreFinancial: StoreFinancial is the leading payments processor and program manager for custom prepaid solutions, linking unaffiliated merchants. In addition, the company is expert in providing customized solutions for gift cards, incentive and loyalty cards as well as open loop. StoreFinancial provides solutions for organizations looking to increase sales, promote brand awareness, and expand market capabilities. In just ten years, StoreFinancial has an international presence with more than 600 clients worldwide. The company is headquartered in Overland Park, KS with regional offices in St. Louis, MO; Orange County, CA; Birmingham, UK and Toronto, Canada. Visit us at

About University National Bank; University National Bank is a nationally chartered prepaid card issuer headquartered in St. Paul, Minnesota. University Bank is part of Sunrise Community Banks; a bank holding company consisting of three independently chartered and managed financial institutions: Franklin National Bank, Park Midway Bank and University National Bank. Collectively, Sunrise’s asset size is approximately $750 million. Working with our business partners, University Bank has created a portfolio of prepaid products to promote financial services to both individuals looking for an alternative to a traditional bank account and businesses looking for ways to reduce costs related to payroll, commission, or incentive payments. University National Bank; Member FDIC.

About Paybefore: Paybefore is the leading information provider to prepaid and emerging payments industry professionals, offering the latest news, commentary and analysis. Its annual Paybefore Awards are the longest-running and most prestigious awards in the prepaid and emerging payments industry. Paybefore’s family of industry publications includes:; Paybefore News; Paybefore Mobile™; Paybefore News International™; Paybefore Update™; Paybefore Legal™; Paybefore Magazine™, a biannual print publication featuring in-depth articles on the opportunities, challenges and trends in the global prepaid and emerging payment industry; and the only industry directory, Paybefore Buyer’s Guide Connections™, available online and in print. Visit us at

For More Information Contact:
Ron Ferguson
Ferguson Group, LLC

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