While the Internet has created a level playing field and opened up a world of opportunity for small businesses, it’s also a very competitive arena.
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Toronto, Ontario (PRWEB) February 20, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce the release of its top web design tips for small businesses looking to expand their brand, increase traffic, and get their site to rank higher on search engine results pages (SERPs).
Small businesses play a crucial role in the North American economies. In Canada, small businesses represent over 98% of all employer business. (Source: “Key Small Business Statistics - July 2012, How many businesses are there in Canada?,” Government of Canada web site, July 2012.) In the United States, small businesses account for 99.7% of all employers. (Source: “The Small Business Share of GDP, 1998-2004,” U.S. Department of Commerce web site, April 2007.)
“While the Internet has created a level playing field and opened up a world of opportunity for small businesses, it’s also a very competitive arena,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “In both Canada and the U.S., over 50% of small businesses fail in the first five years of operation. To stand out and increase the chances of survival, it’s imperative for small businesses to create a web site that incorporates an aesthetically pleasing design and up-to-date conversion tactics.”
According to the experts at Numero Uno Web Solutions, a well-designed web site actively works to generate online buzz, getting interested consumers to click through and stay on a particular site. In an effort to attract an audience, small businesses may be tempted to use slick graphics and “Flash” animation. However, the experts note that most Internet users leave a page within 15–20 seconds. They might leave quicker if it takes 10 seconds for a Flash animation to load. If a small business wants to use video for brand awareness, they must create links that direct customers to a YouTube account, say the web design experts.
According to Numero Uno Web Solutions’ top tips for web design, when it comes to small business web design, less is more. Minimalist web design with strong typography and content is easier to understand than complicated layouts with numerous fonts and images. Home pages cluttered with images and volumes of copy are visually distracting and difficult to navigate, especially for those using mobile devices.
Content is king when it comes to search engine optimization (SEO), say the experts, and for small businesses, it’s important to keep with the basics. Today’s most successful web design integrates useful, relevant copy and content channels to attract, inform, and motivate online customers. Having too many web pages can take a long time to design and make a site’s navigation complicated.
The experts at Numero Uno Web Solutions can help small businesses design their web sites with a clear plan in mind; they can create a visually stunning design that resonates with audiences and steers them through content that motivates and meets a brand’s conversion goals.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).