Viral videos and social buzz provide a high velocity boost for brands...
Dallas, TX (PRWEB) February 22, 2013
Dallas-based digital marketing agency, Agency Entourage (AE) was recently inspired to take the "Harlem Shake" dance craze to another level. AE’s creative team wanted to develop a new twist to a digital phenomenon that has swept the country. A favorite downtown Dallas lunch spot came to mind: Which Wich Superior Sandwiches was the ideal place to grab a literal and figurative shake.
This 30-second online video dance craze typically opens with one person dancing to the the with the crowd whipping up to a frenzied dance halfway through. AE and Which Wich joined forces to create their own spin and the result can be seen here.
“Viral videos and social buzz provide a high velocity boost for brands and their online presence,” said Ben Randolph, AE principal.
Which Wich brand engagement ambassador, Brandi Beakley, agreed, adding that “Part of the Which Wich Vibe is about having fun with our friends, plus, we’d never turn down any reason to blow off confetti cannons on a Monday morning!”
About Agency Entourage
AE is an ADDY and Dallas-Fort Worth AMA award-winning digital marketing agency, specializing in helping brands build an online presence and building their online community. AE takes pride in educating clients, sharing knowledge amongst their peers for the betterment of the industry, and telling clients thank you - often. For more information, visit agencyentourage.com
About Which Wich Superior Sandwiches
Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its more than 50 customizable sandwiches, creative ordering system and personalized sandwich bag. In 2007, Which Wich received the coveted Hot Concepts! Award from Nation’s Restaurant News, the premier trade publication for the restaurant industry. Which Wich currently has 300 locations open or in development in 30 states. For more information, visit whichwich.com.