A 2012 study performed by the Urban Institute found that for nearly one in eight nonprofits, social media is a recent endeavor. The very same study found 63% of nonprofits use online marketing as a reliable means of fundraising.
Memphis, Tenn. (PRWEB) February 22, 2013
Valeo Marketing, an internet marketing firm based in Memphis, Tenn., have announced the launch of a seven-day email series targeted to nonprofit organizations who wish to expand their social media presence.
Attaining donors is essential to every nonprofit, meaning it is of paramount importance that nonprofit organizations possess the skills to connect with their audience and spread their message. Nonprofit social media marketing allows greater audience engagement, at a minimum of cost compared to traditional marketing methods. It creates a more direct and honest relationship to be formed with their audience, leading to an increase of volunteers and donations.
As marketers increasingly shift their focus towards the web, now marks the opportunity for nonprofits to integrate the benefits of social media into their marketing strategies. A 2012 study performed by the Urban Institute found that for nearly one in eight nonprofits, social media is a recent endeavor. The very same study found 63% of nonprofits use online marketing as a reliable means of fundraising. These figures illustrate the effectiveness of social media marketing, as well as the growing need for knowledge within the field.
To fill this need, Valeo has created an in-depth guide to beginning a nonprofit social media campaign. Available without cost, Social Media Marketing for Nonprofits is a seven-day email series covering a wide variety of topics. The first day of Valeo’s series begins with an overview of social media marketing, its goals, and basic tenets. From there, the remaining 6 days include in-depth information involving the mainstays of social media marketing, including:
-Twitter and Pinterest
-Automation and Tracking
Because each organization is unique, Valeo recommends nonprofits use the information within that best suits their needs, focusing on areas that will yield the highest return on their efforts. With these tools and insight, Valeo hopes to provide nonprofits with a solid foundation for their social media marketing efforts.
About Valeo Marketing
Based in Memphis, Tennessee, Valeo believes every business and organization deserves to have their voice heard, regardless of size. It is with this belief that they approach all marketing campaigns, adapting their skills and knowledge to fit the needs of each client. With a team of uniquely talented members, Valeo’s strength lies in the collective of their abilities. Services offered include Memphis SEO, online marketing, content marketing, design and development, online video production, and more.