By focusing on the lead generation aspects of our program, we can clearly measure its immediate return-on-investment and provide a rich, continuous source of future leads.
Raleigh, NC (PRWEB) February 25, 2013
ResponsePoint (http://www.ResponsePoint.com), a Raleigh, North Carolina based marketing agency specializing in Business-to-Business (B2B) lead generation solutions has announced the availability of a new Quick Start program designed to improve the value and return-on-investment of customer and prospect electronic newsletters (e-Newsletters) by:
- Reducing the cost and time required to write content.
- Improving the ability to profile reader interests.
- Personalizing newsletter content and special offers.
- Implementing enhanced content tracking and utilization techniques.
- Better managing and optimizing target databases to reduce cost.
“Our goal when creating this turnkey e-Newsletter program was to establish a clear process for generating actual leads rather than just another broadcast email,” says Brian Gossett, CEO of ResponsePoint. “Taking this strategic approach has enabled us to build a program that more accurately aligns to the needs of our customer for actionable leads as well as their prospects needs for meaningful information.”
This e-Newsletter programs works because it removes the time consuming tasks of writing content, identifying reader interest and qualifying potential leads. This gives ResponsePoint’s clients more time to focus on closing sales or other marketing activities.
In addition, by leveraging a highly structured marketing process, this e-Newsletter program significantly improves the quality, timing and value of the content delivered, as well as the metrics by which its value can be measured.
“Being able to justify the value of our e-Newsletter program was critical,” continues Brian. “By focusing on the lead generation aspects of our program, we can clearly measure its immediate return-on-investment and provide a rich, continuous source of future leads.”
ResponsePoint’s e-Newsletter program is targeted primarily at small and medium size businesses with a price designed to fit their budgets. As an added bonus, this package gives clients access to an enhanced marketing automation technology platform that can significantly improve their ability to capture more leads from their other marketing programs.
For more information about ResponsePoint’s Quick Start Program for e-Newsletters and how it can improve your marketing performance, visit http://www.responsepoint.com/monthly-newsletter-program or call 800-990-0725.
ResponsePoint builds efficient and effective B2B lead generation solutions. Our process centered approach to lead generation improves your ability to produce better quality leads, consistently over time. This starts with developing a strategy that aligns your objectives with the right target audience and the perfect mix of marketing communications. We then use our experience to apply proven marketing processes and technologies that simplify program management, measurement and sustainability for long after our initial engagement is over. ResponsePoint’s headquarters is just outside the Research Triangle Park area of North Carolina.