Glen Ellyn, IL (PRWEB) February 22, 2013
The retailer expects a large turnout for this weekend’s sale. The sale comes after Valentine’s Day holiday, a popular time for marriage proposals. House of Brides anticipates many newly engaged brides to attend so the retailer will concentrate their offers to wedding dresses and bridesmaid dresses.
Sale highlights include $50 – 300 off designer bridal gowns and special savings on bridesmaid dresses including new 2013 styles. Discounts extend to Mothers-of-the-Wedding and special occasion gowns, flowergirl dresses, shoes, accessories and more. “Everything will be on sale for our Valentine’s Day Bridal Sale,“ says President Eva Buziecki.
The retailer uses an aggressive marketing plan to draw new and existing customers to the sale. Advertising for this weekend’s event includes commercials on country radio station US99. The retailer also uses email blasts, text messaging and automated phone calls to reach customers.
Appointments are suggested for the weekend. A limited number of times are still available at the salons. Times and hours vary. The retailer suggests customers contact their nearest salon for an appointment.
The Valentine’s Day Bridal Sale is Saturday, February 23rd and Sunday, February 24th. Appointments are available. To view the sale ad, visit Store Promos on houseofbrides.com. To view salon information, see Locations & Hours.
About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and has since grown to 11 Chicagoland stores and global E-Commerce website, http://www.houseofbrides.com. Millions of brides and wedding parties visit the salons and global website for over 50,000 wedding and special occasion event products.