Demand Success provides the opportunity to hear from both customers and industry leaders on how core features of digital marketing—search, social, email, and publicity—work together to achieve success.
Beltsville, MD (PRWEB) February 25, 2013
Vocus, Inc.(NASDAQ: VOCS), a leading provider of cloud marketing software, unveiled the speaker line-up for its annual marketing conference, Demand Success 2013.
The 2013 “Demand Success” conference agenda includes a keynote from Arianna Huffington, the entrepreneur, publisher, and marketer behind one of the Internet Age’s most spectacular business stories, The Huffington Post. A sample of the speakers and the sessions they are presenting include:
•“Converging Worlds: How Paid, Owned and Earned Media Work Together”
Jeremiah Owyang, Partner (owner, executive, and analyst) of Customer Strategy, Altimeter Group- Mr. Owyang specializes in how businesses connect with customers using the web. He authors the award-winning blog Web Strategy and speaks at business and technology conferences around the world.
•“Digital Journalism in Flux”
Jay Rosen, Professor of journalism, New York University (NYU)- Mr. Rosen is the creator of NewAssignment.net, an open-source reporting project that has collaborated with Wired.com and The Huffington Post. He has taught journalism at New York University since 1986 and chaired the department from 1999 to 2004.
•“The Content Marketing Revolution”
Joe Pulizzi, Content Marketing Evangelist and Founder, Content Marketing Institute- Mr. Pulizzi is the founder of the Content Marketing Institute and co-author of Get Content Get Customers. He also speaks to audiences in North America and Europe about how producing content like a publisher is necessary for successful digital age marketing. The 2010 LavaCon Conference named him the “Most Influential Content Strategist”.
•“How Social Impacts Search”
Lisa Barone, Vice President of Strategy, Overit- Ms. Barone is Vice President of Strategy at web design and development firm Overit. She has published articles in numerous publications, including The Wall Street Journal and Forbes, and works internationally to create mixed-media marketing strategies.
•“The Rebel’s Guide to Email Marketing”
DJ Waldow, Founder and CEO, Waldow Social- Mr. Waldow is the founder and CEO of email marketing consultancy Waldow Social. DJ has spent eight years as an email marketing, social media, and community-building advisor. In 2012, he co-authored The Rebel’s Guide to Email Marketing with Jason Falls.
•“The New SEO of Content Marketing”
Jennifer Leggio, Vice President of Corporate Marketing, Sourcefire- Ms. Leggio has 19 years of experience in the content and communications fiels. In her current role, Leggio manages corporate communications, corporate web and identity, global field programs and content management teams for Sourcefire, a leader in intelligent cybersecurity solutions. She is also a Forbes.com contributor and was named to the Silicon Valley Business Journal’s list of “Women of Influence” for 2012.
•“The Evolving State of Digital Journalism”
Paul Sherman, Co-founder and Editor-in-Chief, Tech Wire Publications-Mr. Sherman is the editor and publisher of Potomac Tech Wire, a daily email newsletter he co-founded in 1999 about the business of technology. In addition to serving as president of Tech Wire Media, he co-chairs the annual Digital Media Conference in Washington D.C.
•“How the RNC Integrated Digital and Won the House”
Todd Herman, Former RNC Digital Director (2010), Co-Founder, Crowdverb.com- The Chief Digital Strategist for the Republican National Committee during the 2010 campaign, Mr. Herman has since founded Crowdverb, which mobilizes audiences with technology and tools.
“Demand Success provides the opportunity to hear from both customers and industry leaders on how core features of digital marketing—search, social, email, and publicity—work together to achieve success,” says Vocus CMO Jason Jue.
The Vocus 2013 “Demand Success” Conference will be held at the Gaylord National Resort and Convention Center, a premier resort in the Washington, D.C. Region on June 20 and 21st, 2013. Early bird rates for room reservations at the hotel are available through May 19, 2013; discounted rates for tickets to the conference are available through March 31, 2013. For complete conference information on speakers, panels, training sessions and registration information, visit online at: http://www.vocus.com/conference.
Additional speakers will be announced soon.
Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America and Europe. For further information, please visit http://www.vocus.com or call (800) 345-5572.
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