Saratoga Springs, NY (PRWEB) February 22, 2013
Informz, Inc., a leading email service provider for the association and nonprofit industries, has released a whitepaper examining deliverability’s impact on email return on investment (ROI) and steps that marketers can take to improve deliverability and in turn, boost ROI.
The new whitepaper – Deliverability’s Impact on your Email ROI – is available for free download from the Informz website. This whitepaper serves as both an educational resource for email marketers with a non-technical background that are just starting to explore this topic, as well as those well-versed in deliverability. Each section connects the importance of the topic area to improving email ROI.
“Traditionally, email deliverability has been a concern for the IT department at associations everywhere, but really, everyone on your marketing team needs to be aware of it as well,” said Joe Tyler, CEO of Informz. “If you’re using email in any direct or indirect way for generating revenue, you need to be concerned with email deliverability.”
The whitepaper explores; deliverability basics and the different types of bounces and blocks; deliverability laws, such as CAN-SPAM and the Canadian Anti-Spam Law, and instructions for compliance; sender authentication and its benefits; ISP engagement tracking and its connection to deliverability; and resources available to help you track your sender reputation.
For more information about Informz products and services visit http://www.informz.com or contact Lori Ely at 1-888-371-1842 x208.