Over the last number of years, social media sites like Facebook have evolved from a simple meeting place to becoming one of the most profoundly influential marketing tools.
Past News ReleasesRSS
Toronto, Ontario (PRWEB) February 22, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for collaborative social media marketing.
According to the experts at Numero Uno Web Solutions, for today’s small- and medium-sized businesses, social media have an immediate and direct impact on today’s brands. Due to the collaborative effects of social media, marketing and customer service are no longer separate entities. As a result, businesses need to have a plan in place and know how to react on every channel.
“Over the last number of years, social media sites like Facebook have evolved from a simple meeting place to becoming one of the most profoundly influential marketing tools,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “Thanks to social media, brands no longer have the control they used to have. Today, consumers are in control; sharing testimonials and brand experiences—directly impacting the way others shop. And businesses need to be prepared to respond to whatever their customers do.”
As the Internet marketing experts note, customers expect businesses to respond to their comments on whatever social media channels they want to use. If a business has a Twitter account for customer service but a client uses the business’ Facebook page to voice an opinion, the business has to respond on that channel. Ignoring the different social media channels can be devastating to small- and medium-sized business. A single unresolved negative customer experience posted on social media can erase the effect of five positive messages.
“A full 71% of customers who receive a quick and effective social media response to their concerns, are more likely to recommend that brand to others, compared to just 19% of customers that do not receive any response,” adds Reuter. “Higher online customer satisfaction then is directly tied to the customer’s ability to influence others across the different social media platforms. This, in turn, has long-term implications for a company’s branding, sales, and marketing efforts.”
As the Numero Uno Web Solutions experts conclude, small- and medium-sized businesses need to excel at social media marketing and online customer service if they want to gain an edge on the competition.
To learn more about how Numero Uno Web Solutions can help your business implement a collaborative social media marketing campaign, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).