Search engines gauge a site’s popularity, in part, based on backlinks. When search engine algorithms, like Google Penguin, find a site with a lot backlinks, it concludes that the site provides quality information and should be rewarded with a high ranking.
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Toronto, Ontario (PRWEB) February 24, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top uncommon tips for building quality links for brands that saw their online rankings hurt after Google’s introduced its link-based algorithmic filter, “Penguin.”
In 2012, Google introduced the first of its Penguin updates in an effort to promote high-quality content sites. Penguin also penalized low-quality content web sites it deemed to be spamming. For better link performance, search engine algorithms now place a greater emphasis on original, high-quality, relevant content and social media.
“Search engines gauge a site’s popularity, in part, based on backlinks. When search engine algorithms, like Google Penguin, find a site with a lot backlinks, it concludes that the site provides quality information and should be rewarded with a high ranking,” explains Mark Reuter, Business Development Manager at Numero Uno Web Solutions.
The experts at Numero Uno Web Solutions say that In addition to tested and proven search engine optimization (SEO) techniques, small- and medium-sized businesses need to employ uncommon link building strategies if they want to reach a broader audience, boost traffic, and get their site to rank higher on search engine results pages (SERPs).
“To generate buzz and put a brand in the spotlight, small- and medium-sized businesses can create a contest. Whether it’s promoted on the site directly or sponsored through another forum, a contest that is aligned with the brand’s interests can increase the target audience and build incoming links,” Reuter notes.
As the experts note, everyone wants exposure. Businesses looking to build quality links might want to consider interviewing a noteworthy person or using a prominent guest blogger. Quoting an influential person in an interview or having them post something on a web site is an effective way of increasing brand exposure. Web traffic can increase from those that follow certain authorities; it can also increase from the blogger linking back to the article they wrote.
“Changes to search engine algorithms and new SEO techniques mean small- and medium-sized businesses need to update their SEO strategies if they want to have a successful online presence,” Reuter adds.
As online experts, Numero Uno Web Solutions can help small- and medium-sized businesses design an SEO campaign that incorporates innovative link-building strategies. To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).