(PRWEB) February 25, 2013
Web Experience Management has evolved in the last few years from managing one website to providing seamless cross channel experiences. Marketing automation works to streamline the marketing process, aiding in lead generation and building up a database of knowledge. While apparently divergent workstreams, the two are working towards a common goal: to inform and nurture customer leads. So the question is, should we integrate these processes and platforms leading to better overall web experiences for customers and prospective customers? What are the challenges and opportunities in doing so?
Join in on February 27 at 10 am PST / 1 pm EST / 18:00 GMT as CMSWire and the broader CMSWire community spends an hour discussing the integration of marketing automation and web experience management.
These questions will shape the discussion:
1. Marketing Automation Platforms (MAP) are by nature broad. What are the top 3 Marketing Automation functions?
2. Marketing Automation creates a data silo, how is this causing pain for organizations today?
3. MAP and WEM overlap in areas like landing pages, forms, activity tracking and profiles. Are we destined to be stuck with this or is there a better way?
4. WEM requires intelligence, which requires data. How can we use MAP data for better WEM?
What are the challenges to integrating Marketing Automation Platforms (MAP) and WEM platforms?
5. What's the most interesting opportunity around better integration of MAP and WEM?
The CMSWire team has assembled a group of expert panelists who will be sharing their field experiences. Some of the panelists include:
Tweet Jam Participation Guidance
Twitter is a highly flexible medium. In order to keep the discussion useful to all, participants should follow the following guidelines:
The CMSWire.com web magazine, published by Simpler Media Group, Inc., focuses on customer experience management, social business and information management practices and tools. The publication was founded in 2003 and currently has more than 300,000 monthly readers.