(PRWEB) February 27, 2013
Box Ventures, a company investing in subscription model services, announces today that it closed a $500,000 round of seed funding. This investment will accelerate the first product Boxtera, a subscription box that helps people discover healthier food options. Boxtera will be able to fulfill its mission of addressing the critical state of obesity in America. The investment is led by Vandaele Capital LLC and includes the participation of prominent individual investors. Launched in December 2012, the Company has maintained a 50-100% month-on-month growth rate in its subscriber base.
Boxtera distributes organic brands of nutritionist-approved, healthy foods and snacks that were produced by small businesses. It addresses the exploding demand for healthier choices in the $64B snack food market. The company takes the guesswork out of healthy snacking for its customers and offers them new discoveries every month.
The Boxtera concept evolved from co-founder RaeAnn L'Hommedieu’s personal struggle to find convenient organic and healthy snacks for her two children and herself. "Boxtera's mission is personal to me," says RaeAnn L'Hommedieu. "I was constantly frustrated with snacks that contain tons of added sugar and byproducts." Her 'light bulb' moment came when she realized that there was a tremendous market opportunity in providing a convenient way for consumers to get healthier foods that they couldn't readily find at their local grocery store. "We focused on snacks because today's children and adults are snacking three times more than they did just 30 years ago consuming a third of their daily calories from snacks. Unhealthy snacking may lead to obesity and other health-related issues and I know one’s struggles can be prevented by making healthier choices easier and more affordable," added L'Hommedieu.
With proceeds from this round of funding, Box Ventures will expand its customer base, continuing to grow the company's brands. In addition, Boxtera will enhance its online shopping platform, fill key management positions, and scale operations to meet rapidly growing customer demand.
The company's organic snacks are hand picked each month and delivered in a recyclable snack box. Each Boxtera box includes about 25 servings of 15-17 items 'curated' by RaeAnn L'Hommedieu based upon a seasonal health and wellness theme. The snacks are sourced from small American businesses, which are mostly small growers and independent food suppliers across the United States. Every snack under the Boxtera brand is free from GMOs, gluten, high fructose corn syrup, hydrogenated oils, trans fats and artificial sweeteners, flavors, and colors.
Consumers interested in subscribing can visit http://www.boxtera.com.