Toronto, Ontario (PRWEB) February 23, 2013
With the prevalence of mobile devices reaching a pinnacle – nearly 6 billion users worldwide as of 2012, 87 percent of the human populace– it is no surprise that marketers are gravitating toward building mobile apps that cater to this burgeoning demographic. There are currently over 750,000 apps in the iOS App store, and over 800,000 apps in Google Play store, all vying for the attention and engagement of the user, and to be one of the 41 apps that the average user has on their device.
While organic discovery of an app is a viable solution to get users to install their app, it is highly unlikely to get many installs on that alone, without the use of advertising as part of the marketing mix. Savvy app developers have been utilizing various marketing channels to drive installs including CPM, CPC, and CPI buys, but tracking capabilities and lack of experience have been inhibiting factors in a successful marketing strategy.
In a bid to tame the beast, AdMobix.com, a global CPI (cost per install) ad network that caters to developers looking for App installs, has recently incorporated server to server tracking as well as integrating with a variety of 3rd party app install tracking platforms, ranging from the renowned Mobile App Tracking and Ad-X to up-and-comers like Kochava and AppsFire.
In working with these 3rd party tracking platforms, AdMobix mandates traffic sources and publishing partners to move forward with ’Enhanced ID Tracking’, an in-house solution, to aid advertisers and publishers alike in identifying valuable traffic sources, while discarding lower echelon sub placements. This process not only allows advertisers to invest solely in traffic that yields the necessary or desired results to be considered profitable, but also provides sub traffic sources with priceless information to optimize promotional methods. Payouts will inevitably rise with the persistence of preferred traffic, and campaign longevity need not be compromised for the sake of one poorly executed traffic source.
With various new tools and resources to ease the learning curve, AdMobix VP of New Business Initiatives, Neil Raj, believes that AdMobix’s competitive edge is reinforced by the company’s cornerstone of versatility and innovation. “In a digital age that places such an emphasis on global communication and reach, AdMobix continually challenges the boundaries of normative marketing solutions. Mobile marketing has taken the industry by storm, so we’ve partnered with some of the most ground-breaking tracking technology in the market to provide our developers, advertisers and publishers with feedback to sustain a business, as opposed to making a quick buck. If you are working with platforms such as AdX, MAT, Kochava, AppsFire, etc, for tracking, AdMobix has integrated with these tracking platforms to provide you with traffic as well as valuable data to optimize your campaigns.”
Members of the AdMobix team will be present at the Mobile World Congress in Barcelona, Spain from February 25th through 28th, Hall 7 Stand 7F24. For further insight into AdMobix and the foray into the mobile space, contact mwc(at)admobix(dot)com.
Admobix is a leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies and media to implement highly targeted, interactive and measurable campaigns on a pay for performance basis by communicating with and engaging consumers via their mobile devices.
The Admobix platform, called Afftracks, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel.
Admobix is a privately-held corporation headquartered in Toronto, Canada with satellite offices in Atlanta, Miami, Dallas, Los Angeles and India. For more information, visit http://www.admobix.com.