Toronto, Ontario (PRWEB) February 25, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, claims that while the Internet has levelled the playing field and opened up the field to a global marketplace, it’s imperative that brands continue to foster local search engine optimization (SEO). To address this, the GTA online marketing company is releasing its best tips for localized SEO.
Whether a brand is found exclusively online or is a traditional brick-and-mortar business, the experts at Numero Uno Web Solutions believe that an online presence is essential to increase both exposure and sales. While many online businesses think of growing internationally, it’s important to foster local SEO; especially if a business relies on local Internet or foot traffic.
When searching for a local business, 59% of people (83% of those under the age of 35) turn to search engines first. Less than 10% visit a merchant’s site directly. Without a properly optimized local SEO campaign, customers could end up going to the competition. Local SEO also tends to be less competitive and usually has the highest conversion rate. (Source: Sterling, G., “Search Dominates Other Sources for Local Information — Study,” Search Engine Land; last accessed February 22, 2013.)
“Keeping on top of local SEO is one of the easiest ways to dominate search engines in your immediate vicinity, says Andy Wu, Business Development Manager, Numero Uno Web Solutions. “There are a number of different approaches brands can take if they want to enhance local SEO.”
According to the experts at Numero Uno Web Solutions, if small- and medium-sized businesses want to capitalize on local SEO, they need to design an online marketing campaign that meets the growing mobile marketplace. Consumer spending on mobile apps stores and digital content is expected to rise from $18.0 billion in 2012 to $61.0 billion in 2016. (Ibid.)
As online consumers continue to navigate away from personal computers and migrate to mobile devices, ecommerce businesses need to develop local SEO campaigns that attract customers on the go, according to Numero Uno. They also have to design local SEO campaigns that work across multiple platforms (e.g. tablets, smartphones, PCs). If visitors can’t read a site’s content on a small mobile screen, the Numero Uno experts believe they’ll find a site where they can.
“The key to improving local businesses is a targeted local SEO campaign. This can only happen when you work with an experienced online marketing company,” Wu adds. “Even with a small marketing budget, the experts at Numero Uno Web Solutions can help small- and medium-sized businesses design a localized web site that connects seamlessly with customers.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).