Orlando, Florida (PRWEB) February 27, 2013
The Search Monitor, a real-time online market research provider, announced its newest capability today: Monitoring coupon codes published on coupon websites.
"We now have the capacity to find coupon codes published on coupon web sites on behalf of our retail clients to ensure that publishers are promoting only authorized coupon codes,” said Lori Weiman, CEO of The Search Monitor. “Identifying those affiliates who use coupon codes not intended for the affiliate channel is a huge money saver for retailers.”
The use of coupon codes has been an effective marketing tactic in the online space for years. However, much of the time those codes are meant only for use in campaigns outside of the affiliate marketing channel or for specific authorized affiliates. When those codes are acquired by unauthorized affiliates and used on coupon code sites, unexpected volume is created, leading to diminished profit for the retailer.
Another down side to this practice of publishing unauthorized coupon codes is brand detriment, which can occur if affiliates use coupon codes that no longer work. When a consumer tries to redeem one of these “broken” codes and it doesn’t work, a bad consumer experience occurs.
“We are always looking for new ways to innovate, improve our products and exceed client expectations,” Weiman said. “This new feature does that and, most importantly, saves clients money.”
For more information, visit http://www.thesearchmonitor.com
About The Search Monitor
The Search Monitor monitors paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelligence. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor to gather and analyze competitive information more effectively. To learn more please visit http://www.thesearchmonitor.com.