Vancouver, BC (PRWEB) February 27, 2013
Due to popular demand, Burnaby-based marketing consulting agency Smartt is presenting their B2B marketing webinar, “Manufacturing’s Biggest Digital Marketing Challenge” for a second time on Wednesday, March 6, 2013.
The webinar will run at 1:00 PM PST and will teach attendees why content marketing is the key to their digital marketing efforts, the skills they’ll need, and why this type of marketing pays off. The event will be followed by a live Q&A session where the presenters will answer any questions attendees have about digital marketing in the manufacturing industry.
Business-to-business marketing used to be all about face-to-face selling, but the new generation of business people are used to doing everything on the internet, from research to buying to networking, and these habits are extending to the workplace. Today, 83% of buyers do research online before making decisions, and B2B marketers must adapt to this new digital reality. Smartt’s webinar will teach attendees what’s required to develop a content marketing strategy and what they’ll need to carry it out.
“In the past, manufacturing companies have been hesitant to adopt digital marketing,” says Janie Chang, Marketing Content Specialist at Smartt. “But now we see the bar getting set higher and higher as more manufacturers invest in their online presence.”
Smartt is a Consulting Agency with an obsession for measurable results. Their core mission is to improve every business they touch; their strategy is to give their clients measurable results. They do so by combining their creative thinking and technological understanding with business knowledge and an analytical approach.