An Automated Marketing Demo as Innovative as the Technology Itself

GráficaGroup, a local award-winning, multichannel marketing and advertising agency in New Jersey created a fun, interactive, informational automated marketing demo.

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Morristown, NJ (PRWEB) February 27, 2013

GráficaGroup, a results-driven, New Jersey-based, multichannel marketing and advertising agency that uses innovative thinking and tools to help businesses forge and retain lasting and profitable customer relationships, has taken an unusual route to demonstrate to potential clients the benefits of its proprietary automated marketing tools.

The agency has created a short animated video that would not look out of place on The Cartoon Network. Entitled "Meet the Follicles," it's the tale of "a family plagued by brittle, thinning hair" and demonstrates, step-by-step, how GráficaGroup's automated marketing tools allow the "Big Hair Tonic" company to gather the data it needs to engage them at every touch point – via mail, email, social media and digital – and turn them into loyal advocates.

Said Creative Director, Mark Drossman, "We wanted to create something that very simply articulates how our technology can help businesses gain and retain customers, but in a way that people will actually enjoy watching. Hopefully, enough so that they'll want to pass it along."

You can view the video at http://www.grafica.com/follicles

About GráficaGroup

Celebrating 27 years in business, GráficaGroup is an award-winning, results-driven, multichannel agency that enables businesses to establish and nurture strong, meaningful relationships with customers across all categories. They include Fortune 500 and mid-sized B2B and B2C companies such as AT&T, Avaya, Century 21 Real Estate LLC, Horizon BlueCross Blue Shield of New Jersey, Jackson Hewitt Tax Service, KPMG LLP, Morgan Stanley, PSE&G, Summit Medical Group, Trane, Weichert Realtors and Wells Fargo Home Mortgage - as well as public sector and not-for-profit organizations. For more information, visit grafica.com.    

Media Contact: Adrianna Taeschler
Phone: 973-309-7522
Email: ATaeschler(at)grafica(dot)com


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