San Diego, CA (PRWEB) February 27, 2013
TAAZ, Inc. announced today that it provides international retail giant Marks & Spencer with the industry’s most comprehensive, omni-channel virtual makeover solution. This try-on experience, consists of in-store kiosks, an HTML5 mobile website and an online experience, enabling Marks & Spencer to achieve their vision of seamless multi-channel consumer engagement. Now Marks & Spencer is with their customer 24/7, and shopping for make-up will never be the same.
For the Marks & Spencer customer this means always having the world’s most sophisticated beauty counter at their fingertips. Experimenting with make-up is risk free: The customer takes a photo and creates a look in-store. Later, while at home relaxing on the sofa with her tablet, it’s easy to refresh the look or change it up completely. Ultimately, she shares the new looks on Facebook for input or simply pulls it up on her phone over lattes with a friend. The customer has one place where she can access all her looks and the entire Marks & Spencer beauty line, regardless of whether she is in-store, online or on a mobile device.
Marks & Spencer is the No. 1 provider of women’s wear in the United Kingdom. TAAZ is the company that enables the brains behind the beauty™.
“Our solutions are designed to remove the guess work from the beauty counter and deliver a great experience for today’s woman,” said Vipanj Patel, CEO of TAAZ. “Whether shopping in-store or from a mobile device, we provide the Marks & Spencer customer with the most innovative tools to create their perfect look and buy their beauty products with confidence.”
Over 80 percent of shoppers rely on Internet research before making a purchase, and 70 percent of shoppers use a mobile device during an in-store experience. Marks & Spencer understands that its customer doesn’t choose between shopping online or in-store, but utilizes the best of both. According to the National Retail Federation, sales on mobile devices have increased 96 percent since 2011.
“Personal style is an everyday evolution,” said Helen Bridge, Marks & Spencer spokeswoman. “Our customers trust technology to make the process easy and the results accurate. We’ve already seen a positive customer response to our omni-channel vision. Consumers are enjoying the ability to try on products and have all their looks accessible regardless of whether they are in-store, in their home or on their mobile device. This is just the beginning of where we want to take our consumer engagement experiences.”
The service offered at Marks & Spencer is based on the core technology that powers TAAZ.com. TAAZ’s multi-platform solutions enable its clients to deliver a consistent experience across all their channels and give the end customers access to their photos and makeovers from one account in-store, online or from their mobile device.
For every woman who wants creative control when it comes to personal style, TAAZ is the brains behind the beauty™. TAAZ removes doubt through visualization and validation. Unlike other risky or costly options, TAAZ provides consumers a simpler way to create that perfect look. TAAZ is based in San Diego, Calif., and can be found online at http://www.taaz.com and in the App Store on iTunes.
About Marks & Spencer
Marks & Spencer is a leading retailer and the No. 1 provider of women’s wear in the United Kingdom.