"DrinkWire is an exciting new resource aimed at satisfying our readers’ demand for more up-to-the minute content."
SAN FRANCISCO, CA (PRWEB) February 27, 2013
Liquor.com (http://liquor.com), the leading digital media platform focused on cocktails, spirits and the lifestyle of cocktail culture, has launched DrinkWire (http://drinkwire.liquor.com), a new expert contributor network showcasing the best bartenders, professional writers, videographers and bloggers. Featuring recipes, product reviews, personal stories and a variety of entertaining and educational how-to articles and videos, DrinkWire is updated constantly on Liquor.com.
“DrinkWire is an exciting new resource aimed at satisfying our readers’ demand for more up-to-the minute content,” says Liquor.com editor-in-chief Noah Rothbaum. “There are a variety of opinions and perspectives provided by the DrinkWire community; everyone from experts and established publications to key influencers and bloggers. They are chosen by Liquor.com for their deep industry knowledge and engaging voices.”
Founded in 2009, Liquor.com won accolades for its editorial content at 2012’s Tales of the Cocktail conference, taking home the Spirited Awards for Best Cocktail Writing and Best Cocktail Author.
Through DrinkWire, the company’s editorial content will be complemented by new contributors, who apply online to become a part of the community. Their posts are curated and promoted by Liquor.com’s editors. The best stories and videos can earn additional promotion based on views, votes and social sharing on Facebook and Twitter.
“Our goal with DrinkWire is to compliment our award-winning editorial with more premium content with which to engage our audience, while adopting a technology-driven approach that would allow us to dramatically scale our content offering,” says Liquor.com CEO and Co-founder Kit Codik. “This innovative approach is what we believe is the future of digital media brands like Liquor.com.”
As of February 26, DrinkWire has enrolled more than 110 contributors, who have submitted nearly 700 posts. Contributors include bartending luminary Dale DeGroff, award-winning drinks writer Gary Regan, New York bartender and cocktail cookbook author Brian van Flandern and the talent behind such sites as DrinkSpirits.com, InsideFandB.com, DrinkinginAmerica.com and DrinkoftheWeek.com.
DrinkWire is already breaking news: Contributor Tom Fischer of BourbonBlog.com posted an interview with Maker’s Mark COO Rob Samuels the same day the company announced it would be lowering the alcohol content of its bourbon. As the story evolved over the next week and Maker's Mark reversed its decision, DrinkWire featured up-to-the minute updates of the controversy and reactions around the web.
Liquor.com’s DrinkWire is powered by Tid.al, an innovative social publishing platform that allows brands to syndicate content, as well as engage its community members to request new original contributions. The Tid.al platform is utilized by other major online media outlets including Epicurious.com, Details.com, Lucky.com, TeenVogue.com, BobVila.com, Sony’s PopMarket.com, as well as brands such as Pepsi.
In addition to new content streaming in daily, the section will also highlight topical and seasonal roundups, such as 2013 trend predictions, and cocktail suggestions for holidays and occasions like Valentine’s Day. In the coming months, Liquor.com will leverage DrinkWire to expand its local content offering and coverage of local bars and happenings in cities around the country.
Liquor.com was founded in 2009 with the mission to bring the industry’s leading experts, new media and technology to educate, inspire and enable the world to drink better, smarter and with greater appreciation. In addition to content and technology focused on a variety of cocktails- and spirits-related consumer needs, the platform offers local guides for New York, San Francisco, Los Angeles and Chicago, as well as hosts spirited events around the country. The site is edited by celebrated spirits author Noah Rothbaum and boasts an Advisory Board consisting of a dozen of the world’s foremost bartenders and drinks experts including Dale DeGroff, David Wondrich, Jim Meehan and more. Recent achievements include surpassing 300,000 fans on Facebook and winning the 2012 Tales of the Cocktail Spirited Awards for Best Cocktail Writing and Best Cocktail Author. Liquor.com’s content reaches over 5 million consumers and top bartenders each month across its various owned and operated and partner channels.