eTrigue DemandCenter Marketing Automation Adds On-The-Go Mobile Access

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Mobile marketing automation management on iOS and Android Mobile Devices

On-The-Go Access to Marketing Automation Effectiveness Reports

On-The-Go Access to Effectiveness Reports

We designed and built DemandCenter with desktop and mobile access awareness in mind.

eTrigue® Corporation (, the ease-of-use leader in marketing automation software-as-a-service (SaaS), today announced that its flagship DemandCenter® marketing automation application now supports mobile operation and management with Apple iOS and Android mobile devices. eTrigue users now have on-the-go smartphone or tablet access to their campaigns without downloading, installing and learning a separate mobile application.

eTrigue DemandCenter marketing automation features the same intuitive ease-of-use and responsive user-experience whether on a mobile device or a desktop system. Simple drag-and-drop functionality allows any marketer to build and manage campaigns on-the-go, create and modify landing pages and email messages, monitor campaigns in real-time and view performance reports. Common navigational actions, including drag and drop, double tap for double click and tap and hold for right click are supported. In addition, sales professionals can receive real-time lead alerts and access details on their prospects wherever they are without having to download and install a mobile application.

“We are using technology to make a real difference in how modern marketing professionals interact with the tools that are vital to the success of their organizations,” said Jim Meyer, vice president and general manager of eTrigue. “Unlike other marketing applications that require a separate mobile client in order to be accessible from anywhere, eTrigue’s mobile capability is baked directly into the core system. We designed and built DemandCenter with desktop and mobile access awareness in mind.”

eTrigue DemandCenter marketing automation leverages HTML5, CSS3, SVG (Scalable Vector Graphics), and a touch-aware interface running in a standard browser and is designed for an always-mobile view of the world via iOS and Android devices. Mobile access will be available to all eTrigue users during the first calendar quarter of 2013.

About eTrigue Corporation

eTrigue is a leading provider of marketing automation SaaS products that accelerate the way marketing and sales teams generate qualified leads and close sales. The DemandCenter® marketing automation platform is consistently rated as easiest to use and helps marketers build more successful demand generation programs that target, nurture and qualify prospective customers based on their digital biography, and give sales teams the real-time sales intelligence they need to identify, prioritize and effectively interact with prospective customers. For more information, please visit or call 1-800-858-8500.

eTrigue, DemandCenter, SalesPro, Intelligent Demand Generation and Marketing Automation for the Rest of Us are trademarks or registered trademarks of eTrigue Corp. Android is a trademark of Google Inc. Apple, is a trademark of Apple Inc. IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license by Apple. All other trademarks and copyrights are the property of their respective owners.

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Tony Tissot
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