Adding PPC to an SEO [search engine marketing] campaign can help businesses increase their quality scores, keyword effectiveness, and competitiveness.
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Toronto, Ontario (PRWEB) February 27, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for optimizing pay-per-click (PPC) marketing campaigns on Google’s flagship advertising platform, “AdWords.”
“Adding PPC to an SEO [search engine marketing] campaign can help businesses increase their quality scores, keyword effectiveness, and competitiveness. It can also help them diversify their marketing budget, attract targeted customers, and rank higher on search engine results pages [SERPs],” says Andy Wu, Business Development Manager at Numero Uno Web Solutions.
According to the Numero Uno Web Solutions experts, organic SEO, which relies on various strategies designed to drive traffic to a web page, can take time. While PPC advertising means paying for traffic, it has the added benefit of driving web traffic in a very short period of time.
As the Internet marketing experts explain, PPC advertising works on a bidding system, meaning brands only pay for the clicks that the ads actually generate. Setting a daily advertising budget gives small- and medium-sized businesses total control over their PPC budgets.
According to Numero Uno Web Solutions’ top tips, an effective PPC marketing campaign doesn’t just drive qualified traffic to a site; it also lets businesses control the traffic. A targeted PPC campaign means small- and medium-sized businesses can show an ad at certain times and/or in specific geographic regions.
“PPC also provides businesses with clear analytical information that can help determine how effective a campaign is performing,” adds Wu. “Ineffective ads can be adjusted, tweaked, or closed down. Being able to eliminate or adjust ads that underperform is essential to a successful PPC campaign.”
For businesses looking for immediate results and relevant analytics, PPC campaigns can gather quick, actionable keyword conversion data, the PPC experts note. This information can be used to provide insight and direction for businesses in the early stages of SEO development or those companies wanting to refresh their marketing campaigns.
“To take full advantage of a Google PPC campaign, small- and medium-sized businesses need to use an online marketing team with a documented record of AdWords success,” Wu concludes.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).