The Chapman Group President to Speak at SAMA’s Pan-European Conference in Berlin, March 10-12

As part of the Strategic Account Management Association’s (SAMA) Pan-European Conference and Academy in Berlin, The Chapman Group’s President and Founder will be delivering a conference workshop and a SAM certification program.

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The Chapman Group

The Strategic Account Management Association’s (SAMA) Universities and Academies are intensive workshops dedicated to expanding knowledge and capabilities in strategic account management.

Columbia, Maryland (PRWEB) March 04, 2013

Dennis Chapman, President and Founder of The Chapman Group, will be presenting at SAMA’s Pan-European Conference and leading course instruction at the SAMA Academy for their most popular and highly-rated Certified Strategic Account Manager (CSAM) Program, both taking place this year in Berlin, Germany. This years’ Pan-European conference, which takes place March 10-12, is focused on how to bring mutual measured strategic value and aligning your company’s strategy, organizational capabilities and business performance for customer-specific solutions.

Dennis Chapman will be presenting ‘Cycling Voice of Customer Feedback into the Strategic Account Plan and Strategic Action Planning’ on Monday, March 11th and Tuesday, March 12th. This presentation will speak to the value and process of gathering and interpreting critical facts and insights from strategic accounts and will also provide examples utilizing acute customer knowledge to develop and substantiate the strategic account plan and relevant strategies in account management. At the SAMA Academy which takes place March 12-14th, Dennis Chapman will be educating participants and certification candidates on ‘Managing the Overall Relationship & Business Outcomes’, a discipline that focuses on the role of a Strategic Account Manager as the overall relationship manager which involves:

  •     Building team vision and identity
  •     Aligning account and team goals
  •     Managing business and national/regional culture impact
  •     Leading the team without direct authority
  •     Working with the network
  •     Managing the key processes
  •     Coaching and developing in the team

About the Strategic Account Management Association | StrategicAccounts.org
The Strategic Account Management Association’s (SAMA) Universities and Academies are intensive workshops dedicated to expanding knowledge and capabilities in strategic account management (SAM). SAMA University offers five of the Strategic Account Management Association’s most popular SAM skill–building workshops.
For more information on the Strategic Account Management Association’s events and/or their Certification Program, please visit: http://www.strategicaccounts.org/events/

About The Chapman Group | ChapmanHQ.com

The Chapman Group partners with B2B sales and account management organizations to identify and solve sales, account management, and customer experience management (CEM) challenges resulting in stronger relationships, increased revenues, and higher margins for suppliers as well as our customers.
Learn more on how The Chapman Group can help your organization champion improved customer relationships, increased revenues and margins in today’s highly competitive, global and economically focused business community at ChapmanHQ.com.


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