Burlingame, CA (PRWEB) March 05, 2013
Eric Brand, a top designer and supplier of furniture for high-end residential clients and the hospitality industry, is pleased to announce the launch of Juniper – a fully comprehensive collection of original home furnishings with specialty materials with a Western aesthetic beautifully displayed in a 12,000-square-foot wholesale showroom in Houjie Town, Dongguan, China in the heart of the local furniture market. Additionally, two flagship retail locations are opening in furniture markets in Foshan and Houjie in Guangdong Province under the franchise agreement, giving individual buyers firsthand access to this unique collection. Leveraging a decade of experience working with luxury hotels and high-end residential customers in the U.S. and existing relationships with Asian manufacturers of furniture, lighting, carpet and accessories, Eric Brand introduces a turnkey buying experience tailored to the specific buying culture in China with Juniper’s distinctive collection.
Juniper represents an innovative concept to furniture malls in China by offering an all-inclusive collection of Western-inspired original designer furniture, lighting and accessories. Juniper showcases the latest from Eric Brand’s signature style in a well-designed 12,000-square-foot environment, which allows buyers to visually digest the full concept. Juniper offers dealers and hospitality buyers a vast collection of designer furniture, lighting, accessories, rugs, artwork, hardware, leather, textiles and specialty items in one centralized location, eliminating the need to source items on a piece-by-piece basis. Eric Brand is known the world over for his distinctive multi-media approach to design by integrating different styles and materials from all over the globe and has supplied furnishings for leading luxury hotels including Wynn Resorts, MGM, Ritz Carlton, Four Seasons, Hilton, Fairmont, Sheraton, Harrah’s, Caesar’s, Viceroy Hotels, and St. Regis, as well as fashion retailers such as Chanel, Coach, and Donna Karan.
Juniper’s three distinctive collections represent the full spectrum of exquisite furnishings designed by Eric Brand. As visitors enter Juniper, the grand corridor presents the unique aesthetic of Juniper by revealing a glimpse of the three collections. With a striking entry for each distinctive collection, visitors delve into the worlds of Cosmopolitan, Spirit and Tranquility. The Juniper collection encompasses more than 800 individual products, 440 case good and upholstered pieces, 24 rug styles, over 250 accessories and more than 55 different lighting styles. Eric Brand designed of the textiles and handpicked all of the leather, which adorns the upholstery, from an Italian tannery. Eric Brand exclusively designed all products, and has also included in the showroom a few specialty lighting pieces and artwork, which Eric Brand acquired from preferred industry vendors.
Elaborating on his unique position in China to provide a turnkey solution through his strong ties with local manufacturers, Owner Eric Brand said, “Our long-standing and strong collaboration with top manufacturer Rong Feng, who is Chairman of Hubei Furniture Association, and other expert vendors in China, combined with our extensive collective knowledge of how buyers will use our products, allows us to effectively develop the product, size and scale needed to meet dealers’ exact specifications. We understand important nuances of how to interact with the product and we bring this knowledge to our buyers. The economies of scale from manufacturing in China and the style and sensibility we bring from the West creates an exotic and special nature to our product,” he added.
For more than ten years, Eric Brand has been manufacturing his products in China, which includes Rong Feng, one of the largest case good and upholstery manufacturers in Southern China. “Our partner Rong Feng is integrated with 150+ franchises, and is well-versed about what the local population is looking for in terms of design and functionality. No one in China’s market has seen a concept like Juniper before, and Eric proudly selected Rong Feng as his manufacturing and distribution partner due to their strong excising footprint in the Mainland China market,” commented Eric Brand.
Eric Brand is a leading U.S.-based designer of Western inspired original home furnishings and specialty materials and is based in San Francisco, California. Eric Brand has a strong team of skilled Interior, Textile, Carpet and Lighting Designers based in the U.S. that has supported the Juniper project since its inception, in addition to the expert sourcing and drafting team located in Manila, Philippines. The majority of the Juniper product is manufactured in South China by Rong Feng, however there is a small percentage of the product that is exotic in nature that is designed and manufactured in Eric Brand’s exclusive facilities in the Philippines.
Supporting the launch of Juniper’s flagship showroom and to further display the concept, Eric Brand and his partners have designed and are building a 3-story condo which showcases an exquisite private home room by room. The wholesale showroom also features a hotel suite with three distinct concepts, built to demonstrate Eric Brand’s expert ability to design and supply to the hospitality sector in Mainland China and International Markets. Additionally, there are future plans to showcase a “glass house” which will be located in the main lobby of Hall 3 in the Xing Ye furniture market in Houjie Town.
Juniper’s popularity is gaining, as the first two “open to the public” retail locations – each of which occupy over 12,000 square feet of showroom space – are opening in furniture markets in Southern China in March, 2013 under the franchise agreement. One is located in the world’s largest furniture mall in Foshan, and the other is in Xing Ye in the Guangdong Province. There are plans to open a minimum of 20 additional Juniper stores in the first year, focusing first on sites in Mainland China and then the European and Middle East markets. Within two years, Juniper plans to continue expansion into the U.S. market. Eric Brand is looking to cooperate with suitable seasoned retail experts for the U.S. expansion efforts.
About Eric Brand:
Eric Brand, founded in 1997 by designer Eric Brand and based near San Francisco, CA, designs innovative and widely recognized lines of hospitality and residential original furnishings, featuring unique multimedia approach to design/fabrication and use of exotic materials to create a splendid bridge between the cultures of Asia and the United States. Eric Brand’s designs have been featured in hundreds of magazines and publications worldwide. Credited for redefining luxury and transforming the world of high-end furnishings, Eric Brand has been responsible for architectural interiors for clients such as Chanel, Coach, and Donna Karan. Eric Brand designs and has offices in the United States, Philippines and China. Visit the showroom or make an appointment for a designer to personally show you the range of products to meet your specific requirement. For more information, please visit http://www.ericbrand.com, or email customer service at info(at)ericbrand(dot)com.
About Rong Feng Furniture:
Founded in 1996, Rong Feng Furniture is a private enterprise that has grown to its current size of 2,100 employees. The domestic branch, consisting of a 200,000m factory and 150,000m showroom, is located in Hou Jie Town in Dongguan City, Guangdong Province, which is known as “furniture city”. As one China’s major domestic furniture manufacturers, producing the highest quality products at reasonable prices has always been Rong Feng Furniture’s mission. Experienced designers can successfully turn customers’ ideas into reality. Rong Feng’s designs encompass a wide range of styles, from traditional to pre-modern and modern. Every project is carefully created according to the plans and samples provided by the customer, with the intention of always providing superior service and products.