Toronto, Ontario (PRWEB) March 02, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top uncommon tips for promoting a blog.
A mainstay of online marketing, blogs help businesses to connect a face with a brand, to educate visitors, and to help companies differentiate themselves from their competitors, say the experts. The issue most businesses face, however, is creating a blog that is original, discoverable, and sharable.
According to the Numero Uno Web Solutions experts, ongoing changes to search engine algorithms have put an emphasis on original, high-quality content. When a search engine sees fresh content that links back and to quality sites—it concludes the site is well maintained, provides quality information, and should be rewarded with a high ranking.
“As one of the most important platforms for publishing content, blogs allow small- and medium-sized businesses to cover relevant popular topics or trends and update the content quickly and easily,” says Marco Reuter, Business Development Manager, Numero Uno Web Solutions. “Publishing regular blog posts can also help businesses become an authority in their field, resulting in increased backlinks and reinforcing a site’s authority status.”
Not all successful blog strategies are created equal. One under-used channel for increasing blog traffic is “question and answer” sites, say the experts. Whether it’s Yahoo! Answers or another similar site, small- and medium-sized companies can post answers that are relevant to the firm’s blog. Answers that cite the brand’s blog as a reference have the potential to drive traffic to a blog for years.
“While Facebook, Twitter, and YouTube are three of the most influential social media sites, there are a large number of untapped niche social media networks,” adds Reuter. “Niche social media sites may not have as many subscribers as Facebook and Twitter, but what they do have are members that have specific interests, some of which will align with the brand. As a result, niche social media sites can be a great source for driving new visitors to a blog.”
As the Numero Uno Web Solutions experts conclude, to implement a successful blog component into a search engine marketing (SEM) campaign, small- and medium-sized businesses need to find an expert search engine optimization (SEO) company with a documented history of creating content that is both discoverable and sharable. Fine-tuning blogging efforts can help businesses enhance their content and increase traffic, conversions, and customers.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).