As online consumers continue to navigate away from desktop and lap top computers and migrate to mobile devices, businesses need to consider not just how to attract clients but also the entire customer experience.
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Toronto, Ontario (PRWEB) March 03, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for optimizing web site for mobile use.
“If small- and medium-sized businesses want their SEO [search engine optimization] to capitalize on the increased proliferation of mobile devices, they need to design an online marketing campaign that attracts, engages, and converts audiences across multiple platforms. That includes tablets, smartphones, and PCs [personal computers],” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions.
As the experts report, consumer spending on mobile app stores and digital content is expected to rise from $18.0 billion in 2012 to $61.0 billion by 2016. While 78% of smartphone users turn to their phones while they shop, 60% of consumers search for brand information from mobile devices before making a purchase. (Sources: “Young users increasingly amenable to mobile marketing,” Mobile Entertainment July 18, 2012; “2012 Mobile Future in Focus,” Mobile Clearing House web site, February 2012; “The Complex Path of Europe’s iConsumers,” McKinsey.com web site June 2012.)
Furthermore, 21% of 18–24-year-olds would rather purchase products or services online as opposed to visiting actual stores or shopping on their PCs, say the experts. Web sites optimized for mobile devices have a 75% higher rate of engagement per visit. (Source: “Do Mobile-optimized Experiences Improve Engagement on ‘Super’ Phones and Tablets like the iPad?,” Adobe blog, last accessed February 28, 2013.)
With mobile devices emerging as the vehicle of choice for shopping, online retailers face greater competition vying for the attention of tech-savvy consumers, say the Numero Uno Web Solutions experts. As a result, small- and mid-sized businesses with an online presence need to design sites that work well and look great on mobile devices.
According to the experts, that includes using adaptive layouts, easy navigation, strong images and graphics, and fast load times. Small- and medium-sized businesses should also consider using effective keywords associated with the brand and utilizing Google Maps for local SEO. If visitors can’t find a site easily or navigate the content on a small mobile screen, they’ll find a site where they can.
“As online consumers continue to navigate away from desktop and lap top computers and migrate to mobile devices, businesses need to consider not just how to attract clients but also the entire customer experience,” Iaboni adds.
As online SEO marketing experts, the experts at Numero Uno Web Solutions know how to analyze a website and optimize its strengths to create a SEO campaign that not just helps drive qualified traffic to a site but also make it mobile friendly. Regardless of budget, the experts at Numero Uno Web Solutions can help small- and mid-sized businesses design a web site that connects seamlessly with mobile customers.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).