(PRWEB UK) 2 March 2013
An article, published today by EMC Advertising Gifts, was released with the intention of providing a relatively easy and straightforward method, a clear guideline, making it plain which questions people should be asking themselves as they begin to initiate merchandise based promotional strategy. It was custom made to ensure that the process unravels as seamlessly as possible.
With one in four businesses struggling to pay their debts, EMC Ad Gifts saw that there was never a more relevant time to assist those businesses in crisis, by putting together some advice for planning promotional campaigns. The internet contains an abundance of disjointed advice and recommendations, but EMC Advertising Gifts banded together to create a definitive document, a go-to guide.
The article itself states that how useful the recommendations are is reliant on the complexity and scope of the campaign, readers may not have to take everything into consideration, but they should come away with some integral questions that should be answered before commencing on their campaign. The article is structured by its 7 simple and general questions; these are accompanied by sub-points which help to put the questions in context and help readers make more informed decisions. The aforementioned points are also followed by a useful ‘Timescale Table’ which discusses what is generally achievable over what period of time. EMC AD Gifts included the table as a means to more effectively manage how much time readers should delegate to accomplishing a certain number of tasks.
EMC’s Simon Kay commented on the release of the article, stating “we wanted to provide some guidance to those planning to embark on merchandise based promotional strategy. By carefully considering these questions people will be in a better position to give companies like us a clearer understanding of their ambition, what it actually is they want to achieve – and as a consequence we will be able to deliver these results more effectively.”
To read the article in full and to find out more about EMC Advertising Gifts and their products services, visit their website at: http://www.emcadgifts.co.uk