New York, New York (PRWEB) March 03, 2013
KickStart develops durable and affordable human-powered irrigation pumps that have been proven to enable poor, rural African farmers to grow high value crops throughout the year, thus significantly increasing their income and helping them onto a sustainable path out of poverty. KickStart applies a market-based model to ensure sustainability, delivering our innovative technologies to smallholder farmers in sub-Saharan Africa through targeted marketing and sales efforts, and by optimizing a private-sector supply chain. To date, over 140,000 family run agri-businesses have been created using our pumps, enabling over 704,000 people to lift themselves out of poverty.
PIF Apparel is joining KickStart’s efforts as they partnered with the non-profit social enterprise after a rigorous vetting of their finances and model. For the month of March, PIF Apparel will feature KickStart International on their website, selling inspirational t-shirts inspired by KickStart’s mission. 25% of the proceeds will go to KickStart to help even more poor, rural, African farmers find the path out of poverty.
“We are honored to be able to represent KickStart. Their “hand-up” model gives people a realistic way to get out of poverty, and stay out of poverty,” states PIF founder Matthew Moses. Matt started PIF Apparel in August with a vision to create positive world change that is both sustainable and efficient by educating the next generation of donors how to make the most out of charitable giving. PIF uses their line of t-shirts to attract potential donors and then uses the shopping experience to connect the donor to KickStart for continued support.
With every $330 raised, KickStart can get one pump into one farmer’s hands. With the pump, the farmer is able to grow food year round. Not only does the food produced adequately feed the farmer’s family, but provides a surplus that is sold to the community – increasing the family’s income up to 1,000%. This income brings transformational change to the family. They can now afford to send their children to school for the first time or to an improved school, provide proper healthcare, clothing, and have enough to save for their future.
Customers can support KickStart’s work by making a purchase through PIF's website, and selecting KickStart to receive the donation. To learn more about KickStart and their work, please visit http://www.kickstart.org or like them on Facebook.