Columbus, OH (PRWEB) March 07, 2013
Role Models of Generation Give are making a difference for their favorite non-profit organizations by choosing to shop with Pay It Forward Apparel. PIF is an online clothing firm that sells inspirational t-shirts to help raise money for charity by donating 25% of everything they sell one of twelve non-profits that they represent.
The t-shirts available through PIF apparel are helping to fund various charitable projects that have a positive impact on our society both nationally and internationally. Pay It Forward has partnered with twelve different non-profits for the year, and features four of the twelve on their homepage each month.
This month PIF is featuring the following organizations and causes:
4 Paw for Ability - Enriching the lives of children with disabilities by training and placing quality, task-trained service dogs
Children of the Nations - Just $1 Feeds Four Children for One Day
KickStart - $5 supports the growth of nutritious fruits and vegetables that will meet the annual needs of one person in sub-Saharan Africa
Sea Shepherd - Fighting to conserve and protect the ecosystems and marine wildlife internationally
Each organization that PIF Apparel partners with has a video featured on the PIF homepage to help educate customers more about the non-profits mission. Customers are required to select a charity with each purchase that is made; the charity selected by the customer then receives 25% of the final sale price as a direct donation to their cause.
PIF apparel bridges the gap between everyday shopping and philanthropy in a way that is convenient for customers and valuable to non-profits. The company intentionally designed their product to appeal to millennials, a group that also happens to be the next generation of donors.
“We are focused on connecting our non-profit partners to young eager supporters that are looking to make a difference for what they believe in,” states PIF founder Matthew Moses.
Since their launch in the summer of 2012, PIF Apparel has stressed the importance of a “new” approach to charitable giving that will have a more effective impact on social change. The idea is that by choosing to support the more financially responsible (sometimes lesser known) non-profits organizations, donors will be able to make a deeper impact on the things that they are donating to.
Visit the PIF Apparel website to learn more their product, partners, or approach to positive change.